Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "12292"
#_source: array:26 [
"id" => "12292"
"slug" => "12292-conditional-expectations-for-brands-in-an-nbd-product-category-a-mathematical-characterization-with-managerial-implications 
12292-conditional-expectations-for-brands-in-an-nbd-product-category-a-mathematical-characterization "
"yearMonth" => "1984-06"
"year" => "1984"
"title" => "Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with "
"description" => "SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1984). <i>Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications</i>. Wharton School, University of Pennsylvania. SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1984). <i>Conditional Expectations for Brands in "
"authors" => array:3 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
1 => array:1 [
"name" => "SCHMITTLEIN D.C."
]
2 => array:1 [
"name" => "MORRISON Donald G."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:32:03"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Cahier de Recherche"
"en" => "Working Papers"
]
"countries" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-10T12:21:41.000Z"
"docTitle" => "Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with "
"docSurtitle" => "Working Papers"
"authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, SCHMITTLEIN D.C., MORRISON Donald G."
"docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., SCHMITTLEIN D.C., MORRISON Donald G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1984</span> <span class="document-property-authors">BEMMAOR Albert C., SCHMITTLEIN D.C., MORRISON Donald G.</spa "
"keywordList" => ""
"docPreview" => "<b>Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications</b><br><span>1984-06 | Working Papers </span> <b>Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization w "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Conditional Expectations for Brands in an NBD Product Category: A Mathematical Characterization with Managerial Implications</a> <a href="#" target="_blank">Conditional Expectations for Brands in an NBD Product Category: A Mathem "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.791851
+"parent": null
}
