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Essec\Faculty\Model\Contribution {#2216 ▼
  #_index: "academ_contributions"
  #_id: "12289"
  #_source: array:26 [
    "id" => "12289"
    "slug" => "12289-technical-note-why-does-the-nbd-model-work-robustness-in-representing-product-purchases-brand-purchases-and-imperfectly-recorded-purchases 12289-technical-note-why-does-the-nbd-model-work-robustness-in-representing-product-purchases-brand- "
    "yearMonth" => "1985-08"
    "year" => "1985"
    "title" => "Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purc "
    "description" => "SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1985). Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases. <i>Marketing Science</i>, 4(3), pp. 255-266. SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1985). Technical Note—Why Does the NBD Model Wor "
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "SCHMITTLEIN D.C."
      ]
      2 => array:1 [
        "name" => "MORRISON Donald G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Product Purchases"
      1 => "Brand Choice"
      2 => "Conditional Expectations"
      3 => "NBD Model"
    ]
    "updatedAt" => "2021-07-13 14:32:03"
    "publicationUrl" => "https://pubsonline.informs.org/doi/10.1287/mksc.4.3.255"
    "publicationInfo" => array:3 [
      "pages" => "255-266"
      "volume" => "4"
      "number" => "3"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les auteurs développent les valeurs espérées conditionnelles du  nombre d'achats de la catégorie de produits et de la marque pour le modèle combinant la loi beta-binomiale et la loi binomiale négative. Ils analysent le cas particulier où ces valeurs espérées sont linéaires. Les auteurs développent les valeurs espérées conditionnelles du  nombre d'achats de la catégorie de  "
      "en" => "The authors derive the conditional expectations for future purchases as given by  the Beta Binomial/Negative Binomial distribution. They analyze the special case when these conditional expectations are linear. The authors derive the conditional expectations for future purchases as given by  the Beta Binomial/ "
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-04-10T17:21:40.000Z"
    "docTitle" => "Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purc "
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, SCHMITTLEIN D.C., MORRISON Donald G."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., SCHMITTLEIN D.C., MORRISON Donald G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1985</span> <span class="document-property-authors">BEMMAOR Albert C., SCHMITTLEIN D.C., MORRISON Donald G.</spa "
    "keywordList" => "<a href="#">Product Purchases</a>, <a href="#">Brand Choice</a>, <a href="#">Conditional Expectations</a>, <a href="#">NBD Model</a> <a href="#">Product Purchases</a>, <a href="#">Brand Choice</a>, <a href="#">Conditional Expectation "
    "docPreview" => "<b>Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases</b><br><span>1985-08 | Journal articles </span> <b>Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand P "
    "docType" => "research"
    "publicationLink" => "<a href="https://pubsonline.informs.org/doi/10.1287/mksc.4.3.255" target="_blank">Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases</a> <a href="https://pubsonline.informs.org/doi/10.1287/mksc.4.3.255" target="_blank">Technical Note—Why "
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.025215
  +"parent": null
}