Essec\Faculty\Model\Contribution {#2216 ▼
#_index: "academ_contributions"
#_id: "11636"
#_source: array:26 [
"id" => "11636"
"slug" => "11636-multiperiod-analysis-of-purchasing-behavior-another-look-at-mcconnells-experimental-data"
"yearMonth" => "1982-01"
"year" => "1982"
"title" => "Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data"
"description" => "BEMMAOR, A.C. (1982). Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data. Dans: <i>Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises, J.-L. Chandon, ed.</i> University of Aix-Marseilles, pp. 351-379. 
BEMMAOR, A.C. (1982). Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Exper "
"authors" => array:1 [
0 => array:3 [
"name" => "BEMMAOR Albert C."
"bid" => "B00000029"
"slug" => "bemmaor-albert-c"
]
]
"ouvrage" => "Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Institut d'Administration des Entreprises, J.-L. Chandon, ed. Product Management, Quantitative Methods in Marketing, Ninth International Seminar in Marketing: Ins "
"keywords" => array:3 [
0 => "Negative Binomial Distribution"
1 => "Switching behavior"
2 => "Brand loyalty"
]
"updatedAt" => "2021-07-13 14:31:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "351-379"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
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"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-09T19:21:40.000Z"
"docTitle" => "Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data"
"docSurtitle" => "Conference Proceedings"
"authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
"docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1982</span> <span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-a "
"keywordList" => "<a href="#">Negative Binomial Distribution</a>, <a href="#">Switching behavior</a>, <a href="#">Brand loyalty</a> <a href="#">Negative Binomial Distribution</a>, <a href="#">Switching behavior</a>, <a href="#">Bran "
"docPreview" => "<b>Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data</b><br><span>1982-01 | Conference Proceedings </span> <b>Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data</b><br "
"docType" => "research"
"publicationLink" => "<a href="#" target="_blank">Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's Experimental Data</a> <a href="#" target="_blank">Multiperiod Analysis of Purchasing Behavior: Another Look at McConnell's "
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.663611
+"parent": null
}
