Dorothée SIDOKPOHOU
Professor of Management Practice
department: Marketing
Campus de Cergy
Sustainability & Social Accounting – Marketing and Data Analytics – Marketing Strategy
Career
Distinctions
Research
Teaching
Other activities
Biography
Dorothée Sidokpohou is Professor of Management Practice in the Marketing Department at ESSEC.
She is responsible for the Marketing Refresher course for AST (Admis sur titre) students in the Master In Management programme, and coordinates all the marketing courses inforthe BBA programme. She also teaches several courses on brand communication, marketing research and sustainable marketing across all programmes.
An ESSEC graduate herself, she began her career in marketing, working for fifteen years in multinationals (Unilever, Danone, Novartis), both in France and abroad (Geneva, Singapore), before turning to higher education.
Diplomas
- 2000: Master of Science in Management (ESSEC Business School France)
Career
Other Academic Appointments
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- 2024 – 2025 : Academic co-director of the Mastère Spécialisé® Marketing Management and digital (ESSEC Business School France)
- 2018 – 2021 : Other (Université Paris-Dauphine, PSL France)
- 2015 – 2021 : Marketing Lecturer (ESSEC Business School France)
Full-time academic appointments
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- 2021 – Now : Professor of Management Practice (ESSEC Business School France)
Professional appointments
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- 2018 – 2020 : Co-founder (The Simple Life France)
- 2012 – 2015 : Global Brand Head (Novartis Consumer Health Singapore)
- 2011 – 2012 : Head of Business development (Novartis Consumer Health France)
- 2008 – 2010 : EU Regional Brand Head (Novartis Consumer Health Switzerland)
- 2000 – 2007 : Brand Manager (Danone France)
Research activities
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Other editorial activity
- 2021 – Now: “Principes de Marketing”, 16e edition
Services
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- 2019 – Now: Jury entretiens BBA et Grande école (ESSEC Business School France)