Essec\Faculty\Model\Profile {#2216
#_id: "B00000401"
#_source: array:40 [
"bid" => "B00000401"
"academId" => "1981"
"slug" => "nyeck-simon"
"fullName" => "Simon NYECK"
"lastName" => "NYECK"
"firstName" => "Simon"
"title" => array:2 [
"fr" => "Professeur enseignant"
"en" => "Teaching Professor"
]
"email" => "nyeck@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Cergy"
"departments" => []
"phone" => "+33 (0)1 34 43 30 98"
"sites" => []
"facNumber" => "1981"
"externalCvUrl" => "https://faculty.essec.edu/en/cv/nyeck-simon/pdf"
"googleScholarUrl" => null
"facOrcId" => null
"career" => array:5 [
0 => Essec\Faculty\Model\CareerItem {#2233
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2000-07-01"
"endDate" => "2010-08-31"
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
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]
"label" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\CareerItem {#2234
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2010-09-01"
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"type" => array:2 [
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]
"label" => array:2 [
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]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
2 => Essec\Faculty\Model\CareerItem {#2235
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2016-01-01"
"endDate" => "2020-06-30"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Professeur titulaire de la chaire Management des Savoir-Faire d'Exception"
"en" => "Chaired Professor of the Savoir-Faire d'Exception Management Chair"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
3 => Essec\Faculty\Model\CareerItem {#2236
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1992-09-03"
"endDate" => "2000-06-30"
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
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]
"label" => array:2 [
"fr" => "Professeur"
"en" => "Professor"
]
"institution" => array:2 [
"fr" => "Université Laval"
"en" => "Université Laval"
]
"country" => array:2 [
"fr" => "Canada"
"en" => "Canada"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
4 => Essec\Faculty\Model\CareerItem {#2237
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1999-09-01"
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"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur visitant"
"en" => "Visiting Faculty"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
]
"diplomes" => array:5 [
0 => Essec\Faculty\Model\Diplome {#2218
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1992"
"label" => array:2 [
"en" => "Ph.D. in Marketing"
"fr" => "Ph.D. en Marketing"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\Diplome {#2220
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1992"
"label" => array:2 [
"en" => "Doctorat in Marketing, Consumer behavior"
"fr" => "Doctorat en Marketing, Comportement du Consommateur (Consumer behavior)"
]
"institution" => array:2 [
"fr" => "Université Paris-Dauphine, PSL"
"en" => "Université Paris-Dauphine, PSL"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
2 => Essec\Faculty\Model\Diplome {#2217
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "CERT"
"type" => array:2 [
"fr" => "Certificats"
"en" => "Certificates"
]
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"label" => array:2 [
"en" => "ITP"
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]
"institution" => array:2 [
"fr" => "International Institute for Management Development (IMD)"
"en" => "International Institute for Management Development (IMD)"
]
"country" => array:2 [
"fr" => "Suisse"
"en" => "Switzerland"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
3 => Essec\Faculty\Model\Diplome {#2221
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
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"year" => "1999"
"label" => array:2 [
"en" => "Professor Habilité à diriger des recherches, DMSP"
"fr" => "Professeur Habilité à diriger des recherches, DMSP"
]
"institution" => array:2 [
"fr" => "Université Paris-Dauphine, PSL"
"en" => "Université Paris-Dauphine, PSL"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
4 => Essec\Faculty\Model\Diplome {#2215
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "CERT"
"type" => array:2 [
"fr" => "Certificats"
"en" => "Certificates"
]
"year" => "2011"
"label" => array:2 [
"en" => "GCPCL"
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]
"institution" => array:2 [
"fr" => "Harvard Business School"
"en" => "Harvard Business School"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
]
"bio" => array:2 [
"fr" => "Professeur Habilitéà diriger des recherches, DMSP, <b>Université Paris 9 Dauphine.</b>"
"en" => "Professeur Habilitéà diriger des recherches, DMSP, <b>Université Paris 9 Dauphine.</b>"
]
"department" => array:2 [
"fr" => "Marketing"
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]
"site" => array:2 [
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"en" => null
]
"industrrySectors" => array:2 [
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]
"researchFields" => array:2 [
"fr" => "Luxe"
"en" => "Luxury"
]
"teachingFields" => array:2 [
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]
"distinctions" => []
"teaching" => array:7 [
0 => Essec\Faculty\Model\TeachingItem {#2231
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2017"
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"label" => array:2 [
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"en" => "Thesis supervision (not PhD) Management"
]
"type" => array:2 [
"fr" => "Encadrement de mémoire"
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]
"institution" => array:2 [
"fr" => null
"en" => null
]
"country" => array:2 [
"fr" => null
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]
]
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}
1 => Essec\Faculty\Model\TeachingItem {#2230
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2016"
"endDate" => "2020"
"program" => null
"label" => array:2 [
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]
"institution" => array:2 [
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]
"country" => array:2 [
"fr" => null
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]
]
+lang: "en"
}
2 => Essec\Faculty\Model\TeachingItem {#2232
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2016"
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"label" => array:2 [
"fr" => "Projets de la Chaire savoir-faire"
"en" => "Chaire savoir-faire Projects"
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"type" => array:2 [
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]
"institution" => array:2 [
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]
"country" => array:2 [
"fr" => null
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]
]
+lang: "en"
}
3 => Essec\Faculty\Model\TeachingItem {#2228
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2016"
"endDate" => "2017"
"program" => null
"label" => array:2 [
"fr" => "Mentorat MBA luxe"
"en" => "Mentoring MBA luxe"
]
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]
"institution" => array:2 [
"fr" => null
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]
"country" => array:2 [
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]
]
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}
4 => Essec\Faculty\Model\TeachingItem {#2229
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2015"
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"label" => array:2 [
"fr" => "Mentorat MBA luxe"
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]
"type" => array:2 [
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]
"institution" => array:2 [
"fr" => null
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]
"country" => array:2 [
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]
+lang: "en"
}
5 => Essec\Faculty\Model\TeachingItem {#2227
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2008"
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"program" => null
"label" => array:2 [
"fr" => "In and Out of Control: The Consumption of Loudness in the Metal Community"
"en" => "In and Out of Control: The Consumption of Loudness in the Metal Community"
]
"type" => array:2 [
"fr" => "Directeur de thèse"
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]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
}
6 => Essec\Faculty\Model\TeachingItem {#2226
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2007"
"endDate" => "2012"
"program" => null
"label" => array:2 [
"fr" => "A Journey to the Centre of the World of Fashion and Luxury Counterfeiting: An Emic Perspective to Better Communicate with Consumers"
"en" => "A Journey to the Centre of the World of Fashion and Luxury Counterfeiting: An Emic Perspective to Better Communicate with Consumers"
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
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]
]
+lang: "en"
}
]
"otherActivities" => array:5 [
0 => Essec\Faculty\Model\ExtraActivity {#2219
#_index: null
#_id: null
#_source: array:9 [
"startDate" => "1991-10-15"
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]
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]
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]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\ExtraActivity {#2222
#_index: null
#_id: null
#_source: array:9 [
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]
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]
+lang: "en"
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}
2 => Essec\Faculty\Model\ExtraActivity {#2223
#_index: null
#_id: null
#_source: array:9 [
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}
3 => Essec\Faculty\Model\ExtraActivity {#2224
#_index: null
#_id: null
#_source: array:9 [
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}
4 => Essec\Faculty\Model\ExtraActivity {#2225
#_index: null
#_id: null
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}
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0 => Essec\Faculty\Model\These {#2238
#_index: null
#_id: null
#_source: array:9 [
"year" => "2014"
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"student" => "CHAUVIN Max"
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]
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]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2216}
}
1 => Essec\Faculty\Model\These {#2239
#_index: null
#_id: null
#_source: array:9 [
"year" => "2012"
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"en" => "A Journey to the Centre of the World of Fashion and Luxury Counterfeiting: An Emic Perspective to Better Communicate with Consumers"
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]
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]
]
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}
]
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0 => Essec\Faculty\Model\Contribution {#2241
#_index: "academ_contributions"
#_id: "1984"
#_source: array:18 [
"id" => "1984"
"slug" => "luxury-brands-online-and-offline-the-case-of-french-brands"
"yearMonth" => "2004-01"
"year" => "2004"
"title" => "Luxury Brands Online and Offline: The Case of French Brands"
"description" => "NYECK, S. (2004). Luxury Brands Online and Offline: The Case of French Brands. <i>Retail Digest</i>, pp. 20-24."
"authors" => array:1 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
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}
1 => Essec\Faculty\Model\Contribution {#2243
#_index: "academ_contributions"
#_id: "2375"
#_source: array:18 [
"id" => "2375"
"slug" => "recherche-en-marketing-un-etat-des-controverses"
"yearMonth" => "1992-01"
"year" => "1992"
"title" => "Recherche en marketing : un état des controverses"
"description" => "BERGADAA, M. et NYECK, S. (1992). Recherche en marketing : un état des controverses. <i>Recherche et Applications en Marketing</i>, pp. 23-44."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
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1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "23-44"
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"number" => null
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"authors_fields" => array:2 [
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]
+lang: "en"
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}
2 => Essec\Faculty\Model\Contribution {#2245
#_index: "academ_contributions"
#_id: "863"
#_source: array:18 [
"id" => "863"
"slug" => "consumer-orientation-toward-sporting-events-scale-development-and-validation"
"yearMonth" => "2006-02"
"year" => "2006"
"title" => "Consumer Orientation Toward Sporting Events. Scale Development and Validation"
"description" => "PONS, F., NYECK, S. et MOURALI, M. (2006). Consumer Orientation Toward Sporting Events. Scale Development and Validation. <i>Journal of Service Research</i>, pp. 276-287."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "PONS F."
]
2 => array:1 [
"name" => "MOURALI M."
]
]
"ouvrage" => ""
"keywords" => array:6 [
0 => "Echelle de mesure"
1 => "Evènements sportifs"
2 => "Motivation"
3 => "Orientation"
4 => "Segments"
5 => "Validation de construit"
]
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "276-287"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "La recherche propose le concept d'orientation par rapport aux évènements sportifs (OES), et développe un outil de mesure validé dans divers contextes, qui capture les différentes composantes de OES. L'utilité managériale de OES est présentée en tant qu'outil de segmentation"
"en" => "The research offers a definition of Orientation towards Sporting Events (OSE), develops and validates a scale in different contexts. Finally, the paper discusses managerial implication of the OSE as as segmentation tool."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2242
#_index: "academ_contributions"
#_id: "5086"
#_source: array:18 [
"id" => "5086"
"slug" => "store-display-of-new-masculine-aesthetic-codes-a-semiotic-approach"
"yearMonth" => "2008-08"
"year" => "2008"
"title" => "Store Display of New masculine Aesthetic Codes: A Semiotic Approach"
"description" => "OURAHMOUNE, N., NYECK, S. et TSALA, D. (2008). Store Display of New masculine Aesthetic Codes: A Semiotic Approach. Dans: <i>Latin America Advances in Consumer Research August</i>. Association for Consumer Research (ACR)."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "OURAHMOUNE N."
]
2 => array:1 [
"name" => "TSALA D."
]
]
"ouvrage" => "Latin America Advances in Consumer Research August"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => "2"
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2246
#_index: "academ_contributions"
#_id: "5515"
#_source: array:18 [
"id" => "5515"
"slug" => "branding-diversity-diversity-representations-in-french-brands-communication"
"yearMonth" => "2011-05"
"year" => "2011"
"title" => "Branding Diversity: Diversity Representations in French Brands Communication"
"description" => "NYECK, S., CHAUVIN, M. et VEG-SALA, N. (2011). Branding Diversity: Diversity Representations in French Brands Communication. Dans: 3rd Annual Conference: Alliance for Research on Corporate Sustainability."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "CHAUVIN M."
]
2 => array:1 [
"name" => "VEG-SALA N."
]
]
"ouvrage" => "3rd Annual Conference: Alliance for Research on Corporate Sustainability"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2240
#_index: "academ_contributions"
#_id: "1821"
#_source: array:18 [
"id" => "1821"
"slug" => "les-hommes-leur-apparence-et-les-cosmetiques-approche-socio-semiotique"
"yearMonth" => "2003-01"
"year" => "2003"
"title" => "Les hommes, leur apparence et les cosmétiques : approche socio-sémiotique"
"description" => "DANO, F., ROUX, E. et NYECK, S. (2003). Les hommes, leur apparence et les cosmétiques : approche socio-sémiotique. <i>Décisions Marketing</i>, pp. 1-12."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "DANO F."
]
2 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "1-12"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude vise à mieux comprendre la relation des hommes à l'univers des cosmétiques. Elle cherche à caractériser les relations des hommes à la beauté et à l'apparence physique et à comprendre leurs représentations et comportements vis-à-vis des produits d'hygiène beauté. Elle s'appuie sur des entretiens individuels et de groupe d'hommes hétérosexuels et homosexuels qui constituent le corpus d'une analyse sémiotique."
"en" => "This study aims to better understanding the relation of males to the universe of the cosmetics. It seeks to characterize the relation of the men to the beauty and physical appearance by underlining their motivations, consumption rituals and behaviors towards the beauty products. Using an interpretative method, in-depth interviews of groups of heterosexual and homosexual men have been conducted and analysed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2244
#_index: "academ_contributions"
#_id: "2340"
#_source: array:18 [
"id" => "2340"
"slug" => "quel-marketing-pour-les-activites-artistiques-une-analyse-qualitative-comparee-des-motivations-des-consommateurs-et-producteurs-de-theatre"
"yearMonth" => "1995-12"
"year" => "1995"
"title" => "Quel marketing pour les activités artistiques : une analyse qualitative comparée des motivations des consommateurs et producteurs de théâtre."
"description" => "BERGADAA, M. et NYECK, S. (1995). Quel marketing pour les activités artistiques : une analyse qualitative comparée des motivations des consommateurs et producteurs de théâtre. <i>Recherche et Applications en Marketing</i>, pp. 27-45."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "27-45"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le théâtre, activité de culture et loisir est abordé à travers l'étude des motivations de consommation ainsi que celles de production (écrivains, metteurs en scène, acteurs). La recherche, de nature interprétative, s'attache à mettre en lumière le réseau de significations associé à la consommation et à la production de cette expérience."
"en" => "Drama, as a form of leisure and a cultural activity is assessed by studying consumers' and showmakers' motivations (creators, producers and actors). Interpretative research exhibits the meaning of the structure underlying both the consumption and the production of this performing art. Some implications concerning the concept of marketing as an exchange within aesthetics are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2247
#_index: "academ_contributions"
#_id: "2416"
#_source: array:18 [
"id" => "2416"
"slug" => "representations-masculines-des-produits-cosmetiques-etude-exploratoire-aupres-de-la-population-gay-canadienne"
"yearMonth" => "2002-01"
"year" => "2002"
"title" => "Représentations masculines des produits cosmétiques : étude exploratoire auprès de la population "gay" canadienne"
"description" => "NYECK, S. (2002). Représentations masculines des produits cosmétiques : étude exploratoire auprès de la population "gay" canadienne. <i>Revue Française du Marketing</i>, pp. 101-111."
"authors" => array:1 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:30:52"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "101-111"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude vise à mieux comprendre la relation des hommes à l'univers des cosmétiques. Ainsi, nous chercherons à déterminer la relatioin des hommes à la beauté et à l'apprence physique et à comprendre leurs motivations, rituels de consommation et comportements par rapport aux produits de beauté. A l'aide d'une méthode interprétative, l'analyse de contenu réalisée sur dix entretiens en profondeur permet la mise en évidence de motivations et rituels de consommation de cosmétiques par la population gay. Enfin, la présentation discute des pistes de recherche futures."
"en" => "This study aims at better understanding the relationof males to the universe of the cosmetics. The research seeks to determine the relationof the men to the beauty and physical appearance by underlying their motivations, consumption rituals and behaviors towards the beauty products. Using an interpretative method, 10 in-depth interviews are conducted and analysed. The content analysis allows to exhibit the motivations and consumption rituals of cosmetics by the gay population. Finally, the presentation discusses the future avenues of research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2248
#_index: "academ_contributions"
#_id: "2458"
#_source: array:18 [
"id" => "2458"
"slug" => "role-of-sporting-events-as-ethnocultures-emblems-impact-of-acculturation-and-ethnic-identity-on-consumers-orientation-toward-sporting-events"
"yearMonth" => "2001-12"
"year" => "2001"
"title" => "Role of Sporting Events as Ethnoculture's Emblems: Impact of Acculturation and Ethnic Identity on Consumers' Orientation Toward Sporting Events"
"description" => "PONS, F., LAROCHE, M., NYECK, S. et PERREAULT, S. (2001). Role of Sporting Events as Ethnoculture's Emblems: Impact of Acculturation and Ethnic Identity on Consumers' Orientation Toward Sporting Events. <i>Sport Marketing Quarterly</i>, pp. 231-240."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "PONS F."
]
2 => array:1 [
"name" => "LAROCHE M."
]
3 => array:1 [
"name" => "PERREAULT S."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:30:53"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "231-240"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche évalue l'acculturation et l'ethnicité comme des construits multidimensionnels qui influencent l'orientation des consommateurs par rapport aux spectacles sportifs. Les analyses de régression confirment ces relations, démontrant ainsi la nature fondamentalement culturelle des évènements sportifs. Par ailleurs, la recherche met en évidence un segment de marché constitué de fans dans les divers sous groupes culturels. Enfin, la consommation d'évènements sportifs permet à des sous groupes culturels d'origine étrangère d'exprimer une ethnicité duale dans le pays d'accueil."
"en" => "In this research, acculturation and ethnicity are multidimensional constructs. Their relative impact on consumers' orientatin towards sporting events is examined, and the strength of their influence is shaping consumers' orientation towards sporting events is confirmed through regression analyses. The study demonstrates the cultural nature of sporting events and the development of a specific market segment among cultural groups. Finally, it is proposed that through sporting events consumption and orientation, cultural groups in a host country may exhibit a dual, complex ethnic definition."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2249
#_index: "academ_contributions"
#_id: "2510"
#_source: array:18 [
"id" => "2510"
"slug" => "standardisation-ou-adaptation-des-echelles-de-mesure-a-travers-differents-contextes-nationaux-lexemple-dune-echelle-de-mesure-de-linnovativite"
"yearMonth" => "1996-08"
"year" => "1996"
"title" => "Standardisation ou adaptation des échelles de mesure à travers différents contextes nationaux : l'exemple d'une échelle de mesure de l'innovativité"
"description" => "NYECK, S., PARADIS, S., XUEREB, J.M. et CHEBAT, J.C. (1996). Standardisation ou adaptation des échelles de mesure à travers différents contextes nationaux : l'exemple d'une échelle de mesure de l'innovativité. <i>Recherche et Applications en Marketing</i>, pp. 57-74."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
2 => array:1 [
"name" => "PARADIS S."
]
3 => array:1 [
"name" => "CHEBAT J.C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 17:55:06"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "57-74"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article évalue l'adaptabilité inter-pays d'une échelle de mesure de l'innovativité des consommateurs pouvant s'appliquer à divers domaines spécifiques de la consommation (Goldsmith et Hofacker, 1991). Cette échelle a été développée, testée et validée aux Etats-Unis uniquement. L'adaptabilité de l'instrument à d'autres contextes est évaluée dans le domaine spécifique du cinéma, à travers l'étude de ses propriétés psychométriques dans trois pays (Canada, France et Israël). Les implications théoriques, méthodologiques et managériales de cette évaluation sont discutées."
"en" => "This paper discusses the cross-national appropriativeness of a self-report scale for assessing consumer innovativeness within the specific domain of the film industry. Recent research (Goldsmith et Hofacker, 1991) has proposed the development of a scale measuring innovativeness concerning a specific domain of interest (D.S.I.) to consumers. However, the D.S.I. scale has been validated only with U.S. consumers. The paper accounts for the D.S.I. scale adaptability in other contexts by evaluating its psychometric properties across three countries (Canada, France and Israël). Theoretical, methodological and managerial implications are also discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2250
#_index: "academ_contributions"
#_id: "1086"
#_source: array:18 [
"id" => "1086"
"slug" => "emotion-love-wins"
"yearMonth" => "2016-04"
"year" => "2016"
"title" => "Emotion: Love Wins"
"description" => "NYECK, S. (2016). Emotion: Love Wins. <i>Reflets Hors-Série ESSEC Knowledge</i>, (2), pp. 82-83."
"authors" => array:1 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:30:12"
"publicationUrl" => "https://www.nxtbook.fr/newpress/ESSEC/Essec-Reflets-1604_SE2_UK/index.php?pg=45#/p/82"
"publicationInfo" => array:3 [
"pages" => "82-83"
"volume" => null
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue professionnelle"
"en" => "Professional journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2251
#_index: "academ_contributions"
#_id: "5112"
#_source: array:18 [
"id" => "5112"
"slug" => "tendances-a-innover-des-consommateurs-evaluation-empirique-de-la-validite-dune-echelle-de-mesure-de-l-innovativeness-dans-un-contexte-transculturel"
"yearMonth" => "1994-05"
"year" => "1994"
"title" => "Tendances à innover des consommateurs : évaluation empirique de la validité d'une échelle de mesure de l' "Innovativeness" dans un contexte transculturel"
"description" => "XUEREB, J.M., NYECK, S., PARADIS, S. et CHEBAT, J.C. (1994). Tendances à innover des consommateurs : évaluation empirique de la validité d'une échelle de mesure de l' "Innovativeness" dans un contexte transculturel. Dans: <i>Actes du Xe Congrès de l'AFM</i>. Association Française du Marketing (AFM), pp. 203-228."
"authors" => array:4 [
0 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
1 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
2 => array:1 [
"name" => "PARADIS S."
]
3 => array:1 [
"name" => "CHEBAT J.C."
]
]
"ouvrage" => "Actes du Xe Congrès de l'AFM"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "203-228"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article fait une évaluation empirique d'une échelle de mesure des tendances des consommateurs à l'innovation dans le domaine spécifique du cinéma."
"en" => "This paper discusses the validity of a self-report scale for assessing consumer innovativeness within the specific domain of the movies."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "5177"
#_source: array:18 [
"id" => "5177"
"slug" => "time-orientation-and-cognitive-enrichment-influences-on-consumer-attitudes-towards-a-cultural-activity-a-meaning-structure-analysis"
"yearMonth" => "1993-05"
"year" => "1993"
"title" => "Time Orientation and Cognitive Enrichment Influences on Consumer Attitudes towards a Cultural Activity : A Meaning Structure Analysis"
"description" => "BERGADAA, M. et NYECK, S. (1993). Time Orientation and Cognitive Enrichment Influences on Consumer Attitudes towards a Cultural Activity : A Meaning Structure Analysis. Dans: <i>Marketing for the New Europe : Dealing with Complexity - Proceedings of the 22nd Annual Conference of the European Marketing Academy</i>. ESADE Business School, pp. 165-181."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => "Marketing for the New Europe : Dealing with Complexity - Proceedings of the 22nd Annual Conference of the European Marketing Academy"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "165-181"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Pour comprendre l'attitude du consommateur face au théâtre, cette étude aborde le réseau de significations qui sous-tend cette expérience, et son influence sur la structure cognitive de l'individu. Cette étude met l'accent sur le théâtre tel qu'il est perçu et vécu par l'individu. Le but de la recherche est triple : comprendre la signification que les personnes donnent au théâtre, analyser l'influence de la perception du temps et de l'enrichissement cognitif sur ces significations, et déterminer s'il existe différents modes de consommation de la culture/loisir."
"en" => "To understand consumer attitudes towards the theater, this study addresses the network of meanings underlying individual experiences, and the influence on individual cognitive structure. The study focuses on theater activity as it is conceived and lived by individuals. The research objective is threefold : 1) Understand the meanings that individuals give to this activity , 2) Analyse the influences of time orientation and cognitive enrichment on these meanings , 3) Determine if there exist different patterns of culture/leisure consumption."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2253
#_index: "academ_contributions"
#_id: "5216"
#_source: array:18 [
"id" => "5216"
"slug" => "valeurs-culturelles-et-attitudes-par-rapport-au-luxe-lexemple-du-quebec"
"yearMonth" => "2003-06"
"year" => "2003"
"title" => "Valeurs culturelles et attitudes par rapport au luxe : l'exemple du Québec"
"description" => "NYECK, S. et ROUX, E. (2003). Valeurs culturelles et attitudes par rapport au luxe : l'exemple du Québec. Dans: <i>Actes de la Conférence ASAC : Association des Sciences Administratives Canadienne, 2003</i>. Administrative Sciences Association of Canada (ASAC)."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => "Actes de la Conférence ASAC : Association des Sciences Administratives Canadienne, 2003"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "CD-Rom et Site Internet. Cet article a pour objectif de mettre en évidence les attitudes de la clientèle de luxe non traditionnelle car elle est essentielle pour la croissance des entreprises de luxe, principalement en Amérique du Nord. L'étude évalue une typologie des attitudes par rapport au luxe développée par Dubois et Laurent (1996)dans un contexte cross national. L'étude valide les trois aspects du luxe mis en évidence dans l'étude originale auprès de la population des MBA québecois. Les résultats montrent que le Québec est plus proche de l'Europe que des USA. L'utilité des résultats est discutée."
"en" => "The main objective of this study is to describe patterns of luxury attitudes of "excursionnist" consumers. Facing the democratisation of luxury consumption, mainly in north America, companies need to cope with these new consumers. The research assesses the cross national validity of luxury attitudes developed by Dubois and Laurent (1996). By running correspondence and cluster analyses, the 3 patterns of luxury attitudes (democratic, elitist and distance) and found in the sample of 110 Mba students from Québec. The results support the assumption that Québecois values are different from those of other north american consumersThe managerial implications of the results are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2254
#_index: "academ_contributions"
#_id: "5243"
#_source: array:18 [
"id" => "5243"
"slug" => "why-do-we-consume-sporting-events-scale-development-and-buying-implications"
"yearMonth" => "2001-08"
"year" => "2001"
"title" => "Why do We Consume Sporting Events? Scale Development and Buying Implications"
"description" => "PONS, F., LAROCHE, M., MOURALI, M. et NYECK, S. (2001). Why do We Consume Sporting Events? Scale Development and Buying Implications. Dans: <i>2001 AMA Summer Educators' Proceedings Vol. 12: Enhancing Knowledge Development in Marketing</i>. American Marketing Association (AMA), pp. 28-30."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "PONS F."
]
2 => array:1 [
"name" => "LAROCHE M."
]
3 => array:1 [
"name" => "MOURALI M."
]
]
"ouvrage" => "2001 AMA Summer Educators' Proceedings Vol. 12: Enhancing Knowledge Development in Marketing"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "28-30"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche met en évidence les dimensions déterminant l'orientation des consommateurs par rapport à l'évènement sportif (OES). Sur la base de deux études réalisées au Québec, l'analyse factorielle confirmatoire permet d'évaluer la validité de l'outil de mesure proposé (OES). Enfin, l'influence de cette orientation sur les comportements d'achat est évaluée. Les implications pratiques sont discutées."
"en" => "This research underlines the subjective dimensions of consumers' orientation toward sporting events (OSE). Based on two studies conducted in Quebec, confirmatory factor analysis is used to assess the validity of the OSE scale. Lastly, we investigate the effects of OSE on the buying behavior of sports related products. Managerial implications of the findings are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2255
#_index: "academ_contributions"
#_id: "5253"
#_source: array:18 [
"id" => "5253"
"slug" => "www-as-a-communication-tool-for-luxury-brands-compared-perceptions-of-consumers-and-managers"
"yearMonth" => "1997-06"
"year" => "1997"
"title" => "WWW as a Communication Tool for Luxury Brands : Compared Perceptions of Consumers and Managers."
"description" => "NYECK, S. et ROUX, E. (1997). WWW as a Communication Tool for Luxury Brands : Compared Perceptions of Consumers and Managers. Dans: <i>Proceedings of the 2nd International Research Seminar on Marketing Communications and Consumer Behavior 1997</i>. IAE Aix-en-Provence, pp. 296-316."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => "Proceedings of the 2nd International Research Seminar on Marketing Communications and Consumer Behavior 1997"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "296-316"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le nouvel outil commercial qu'est le Web implique une modification du paysage de la communication et de la distribution, ce qui rend sa maîtrise nécessaire. L'objectif de cette recherche est d'analyser la compatibilité entre les stratégies des marques de luxe et l'outil Web. A partir d'une étude qualitative menée auprès de gestionnaires de marques de luxe et de consommateurs canadiens, cet article compare les perceptions des deux populations et discute brièvement les implications."
"en" => "The growing importance of the WWW as a commercial medium raises numerous issues regarding communication and retailing strategies for most companies. Therefore, research in this area is needed to gain a better understanding of this new marketing tool. Based on two samples, including managers and luxury brands consumers, this study uses an interpretive approach to assess the compatibility of the WWW with the marketing of luxury brands. Finally, preliminary findings on both samples are contrasted and managerial implications are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2256
#_index: "academ_contributions"
#_id: "5789"
#_source: array:18 [
"id" => "5789"
"slug" => "does-product-category-matters-in-marketing-luxury-brands-via-www-constrasting-consumers-and-managers-views"
"yearMonth" => "2001-06"
"year" => "2001"
"title" => "Does Product Category Matters in Marketing Luxury Brands Via WWW: Constrasting Consumers and Managers Views"
"description" => "NYECK, S. et ROUX, E. (2001). Does Product Category Matters in Marketing Luxury Brands Via WWW: Constrasting Consumers and Managers Views."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le nouvel outil commercial qu'est le Web implique une modification du paysage de la communication et de la distribution, ce qui rend sa maîtrise nécessaire. L'objectif de cette recherche est d'analyser la compatibilité entre les stratégies des marques de luxe et l'outil Web. A partir d'une étude qualitative menée auprès de gestionnaires de marques de luxe et de consommateurs canadiens, cet article compare les perceptions des deux populations et discute brièvement les implications."
"en" => "The growing importance of the World-Wide Web as a commercial medium raises numerous issues regarding communication and retailing strategies for companies. Therefore, research in this area is needed to gain a better understanding of this new marketing tool. Based on two samples, including managers and Canadian consumers, this study uses an interpretive approach to assess the compatibility of the World Wide Web with the communications strategies of luxury brands. Lastly, preliminary findings on both samples are contrasted and managerial implications are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2257
#_index: "academ_contributions"
#_id: "7149"
#_source: array:18 [
"id" => "7149"
"slug" => "some-correlates-of-french-consumer-vacation-preferences"
"yearMonth" => "1996-06"
"year" => "1996"
"title" => "Some Correlates of French Consumer Vacation Preferences"
"description" => "NYECK, S., XUEREB, J.M. et PARADIS, S. (1996). Some Correlates of French Consumer Vacation Preferences."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
2 => array:1 [
"name" => "PARADIS S."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche s'efforce d'analyser les comportements du consommateur de vacances en utilisant certains résultats d'études préalables effectuées dans le contexte français."
"en" => "The present study is designed to extend the consumer behavior findings associated with vacations by investigating some correlates suggested by prior research in the context of French population, as cultural values are generally an important determinant of consumer behavior (see Pitts and Woodside 1984 , Carman 1978 , Khale 1984)."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2258
#_index: "academ_contributions"
#_id: "7163"
#_source: array:18 [
"id" => "7163"
"slug" => "standardisation-ou-adaptation-des-echelles-de-mesures-a-travers-differents-contextes-nationaux-lexemple-dune-echelle-de-mesure-de-linnovativite"
"yearMonth" => "1995-02"
"year" => "1995"
"title" => "Standardisation ou adaptation des échelles de mesures à travers différents contextes nationaux : l'exemple d'une échelle de mesure de l'innovativité"
"description" => "CHEBAT, J.C., NYECK, S., PARADIS, S. et XUEREB, J.M. (1995). Standardisation ou adaptation des échelles de mesures à travers différents contextes nationaux : l'exemple d'une échelle de mesure de l'innovativité."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
2 => array:1 [
"name" => "CHEBAT J.C."
]
3 => array:1 [
"name" => "PARADIS S."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette présentation effectue une évaluation empirique d'une échelle de mesure des tendances des consommateurs à l'innovation dans le domaine spécifique du cinéma."
"en" => "This presentation discusses the validation of a self-report scale for assessing consumer innovativeness within the specific domain of movies."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2259
#_index: "academ_contributions"
#_id: "7863"
#_source: array:18 [
"id" => "7863"
"slug" => "a-comprehensive-approach-of-a-leisure-cultural-activity-the-example-of-theater"
"yearMonth" => "1991-04"
"year" => "1991"
"title" => "A Comprehensive Approach of a Leisure Cultural Activity : The Example of Theater"
"description" => "BERGADAA, M. et NYECK, S. (1991). <i>A Comprehensive Approach of a Leisure Cultural Activity : The Example of Theater</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche phénoménologique s'attache à la compréhension du réseau de significations que l'individu accorde à l'activité culturelle de loisir qu'est le théâtre, réseau de signification lié à la structure cognitive spatio-temporelle propre à chaque individu. La recherche inductive est conduite sur la base d'entretiens en profondeur, permettant l'identification de quatre catégories de motivations et attitudes : l'oubli, la formation, l'enrichissement social et l'enrichissement intellectuel."
"en" => "This exploratory study, based upon a phenomenological approach, is primarily concerned with the understanding of the semantic network that underlies theater as a cultural activity of leisure within the temporal and spatial cognitive frameworks specific to every individual. The inductive analyses run are based upon in-depth question and answer sessions conducted with fifteen individuals of varying backgrounds. Through these analyses, the individuals'motivations are identified by four specific categories : recreation, education, social improvement and personal improvement."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2260
#_index: "academ_contributions"
#_id: "7913"
#_source: array:18 [
"id" => "7913"
"slug" => "assessment-of-servqual-validity-an-evaluation-of-10-years-of-use-of-the-measurement-of-service-quality"
"yearMonth" => "2001-11"
"year" => "2001"
"title" => "Assessment of Servqual Validity: An Evaluation of 10 Years of Use of the Measurement of Service Quality"
"description" => "NYECK, S., MORALES, M. et LADHARI, R. (2001). <i>Assessment of Servqual Validity: An Evaluation of 10 Years of Use of the Measurement of Service Quality</i>. ESSEC Business School."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "MORALES M."
]
2 => array:1 [
"name" => "LADHARI R."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "En 1988, l'étude de Parasuraman, Zeithaml et Berry proposait un outil de mesure de la qualité de services qui est encore utilisé dans de nombreuses recherches aujourd'hui. Cet article présente un descriptif des pratiques observées en matière de validité de l'outil de mesure à travers l'analyse des études l'ayant utilisé. A partir d'un échantillon de 74 études empiriques ayant utilisé l'échelle SERVQUAL, la recherche évalue les principaux aspects de la validité. Finalement, l'article évalue l'influence des caractéristiques du design des recherches sur la fiabilité de l'outil SERVQUAL."
"en" => "In 1988, Parasurama et al. developed an instrument to measure service quality which is still used in numerous studies by both academics and practitioners. However, few studies address the aspects of dimensionality and construct validity of the scale. This article presents a description of the practices regarding the dimensionality and validity of SERVQUAL. Beginning with a sample of 74 empirical studies which used the SERVQUAL scale, the paper evaluates aspects of validity addressed by the authors. Finally, the article evaluates the influence of research design characteristics on the reliability of the SERVQUAL."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2261
#_index: "academ_contributions"
#_id: "9830"
#_source: array:18 [
"id" => "9830"
"slug" => "developpement-et-validation-dun-outil-de-mesure-de-lorientation-des-consommateurs-par-rapport-aux-evenements-sportifs-oes"
"yearMonth" => "1998-05"
"year" => "1998"
"title" => "Développement et validation d'un outil de mesure de l'orientation des consommateurs par rapport aux événements sportifs (OES)"
"description" => "NYECK, S. et PONS, F. (1998). Développement et validation d'un outil de mesure de l'orientation des consommateurs par rapport aux événements sportifs (OES). Dans: <i></i>. Bordeaux: "
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:21"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "9856"
#_source: array:18 [
"id" => "9856"
"slug" => "la-recherche-postmoderne-en-marketing-illustration-par-lanalyse-des-typologies-de-shopping-sur-web"
"yearMonth" => "1999-12"
"year" => "1999"
"title" => "La recherche postmoderne en marketing : illustration par l'analyse des typologies de shopping sur web"
"description" => "NYECK, S., LADHARI, R. et DHRIFF, H. (1999). La recherche postmoderne en marketing : illustration par l'analyse des typologies de shopping sur web. Dans: <i></i>. Tunis: "
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "LADHARI R."
]
2 => array:1 [
"name" => "DHRIFF H."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:21"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "9858"
#_source: array:18 [
"id" => "9858"
"slug" => "la-vente-directe-et-le-marketing-direct"
"yearMonth" => "1999-01"
"year" => "1999"
"title" => "La vente directe et le marketing direct"
"description" => "NYECK, S. et DESMET, P. (1999). La vente directe et le marketing direct. Dans: <i>Manuel de Gestion</i>. 1st ed. Paris: Ellipses, pp. 467."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
]
"ouvrage" => "Manuel de Gestion"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "467"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "9859"
#_source: array:18 [
"id" => "9859"
"slug" => "le-marketing-du-point-de-vente"
"yearMonth" => "1999-01"
"year" => "1999"
"title" => "Le marketing du point de vente"
"description" => "NYECK, S., VOLLE, P. et MACE, S. (1999). Le marketing du point de vente. Dans: <i>Manuel de Gestion</i>. 1st ed. Paris: Ellipses, pp. 473."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "VOLLE P."
]
2 => array:1 [
"name" => "MACE S."
]
]
"ouvrage" => "Manuel de Gestion"
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "473"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "9891"
#_source: array:18 [
"id" => "9891"
"slug" => "typologie-dattitudes-de-shopping-sur-web"
"yearMonth" => "2000-05"
"year" => "2000"
"title" => "Typologie d'attitudes de shopping sur Web"
"description" => "NYECK, S., XUEREB, J.M., LADHARI, R. et GUEMARRA, L. (2000). Typologie d'attitudes de shopping sur Web. Dans: <i></i>. Montréal: Association Française du Marketing (AFM), pp. 619-630."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
2 => array:1 [
"name" => "LADHARI R."
]
3 => array:1 [
"name" => "GUEMARRA L."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:22"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "619-630"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "9895"
#_source: array:18 [
"id" => "9895"
"slug" => "consumption-patterns-of-movies-in-latin-america"
"yearMonth" => "2001-07"
"year" => "2001"
"title" => "Consumption Patterns of Movies In Latin America"
"description" => "NYECK, S., LADHARI, R., MORALES, M. et PONS, F. (2001). Consumption Patterns of Movies In Latin America. Dans: <i></i>. Brisbane: International Association of Arts and Cultural Management (AIMAC), pp. 99-109."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "LADHARI R."
]
2 => array:1 [
"name" => "MORALES M."
]
3 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2021-07-13 14:31:22"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "99-109"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
27 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
#_id: "4303"
#_source: array:18 [
"id" => "4303"
"slug" => "internet-communication-du-luxe-et-gestion-de-marque"
"yearMonth" => "1997-05"
"year" => "1997"
"title" => ""Internet : Communication du Luxe et Gestion de Marque""
"description" => "NYECK, S. et ROUX, E. (1997). "Internet : Communication du Luxe et Gestion de Marque". Dans: <i>ASAC'97 (Association Sciences Administration Canada)</i>. pp. 123-133."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => "ASAC'97 (Association Sciences Administration Canada)"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "123-133"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le nouvel outil commercial qu'est Internet implique une modification de paysage de la communication et de la distribution, ce qui rend sa maîtrise nécessaire. L'objectif de cette recherche est d'analyser la compatibilité entre la communication des marques de luxe et l'outil Internet à travers l'application WWW. A partir d'une étude qualitative menée auprès de gestionnaires de marques de luxe et de consommateurs canadiens, cet article compare les perceptions des deux populations et discute brièvement les implications."
"en" => "The growing importance of the WWW as a commercial medium raises numerous issues regarding communication and retailing strategies for most companies. Therefore, research in this area is needed to gain a better understanding of this new marketing tool. Based on two samples, including managers and luxury brands consumers, this study uses an interpretive approach to assess the compatibility of the WWW with the marketing of luxury brands. Finally, preliminary findings on both samples are contrasted and managerial implications are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
28 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "4425"
#_source: array:18 [
"id" => "4425"
"slug" => "brand-gender-and-cross-gender-extensions"
"yearMonth" => "2007-01"
"year" => "2007"
"title" => "Brand Gender and Cross-gender Extensions"
"description" => "VEG, N. et NYECK, S. (2007). Brand Gender and Cross-gender Extensions. Dans: <i>Thought Leaders International Conference on Brand Management (CD-Rom)</i>. University of Birmingham."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "VEG N."
]
]
"ouvrage" => "Thought Leaders International Conference on Brand Management (CD-Rom)"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "In order to develop brands and increase growth, most luxury brands rely on extensions on different product categories. On top of that, the current trend is the cross-gender extensions (eg. Masculine watchmakers targeting female audience). The objective of this paper is to discuss the concept of brand gender and its potential influence in crossover extensions. More specifically, we intend to describe how female brands extend on the men market and vice versa. Using semiotic analysis, a qualitative research is performed on a sample of eight brands. The semiotic techniques allow to understand the deep meanings of their products, communication, web sites and narratives. The exploratory findings highlight the importance of brand consistency in terms of values while addressing both male and female segments. These findings, specific to luxury brands, provide support to the brand extension literature."
"en" => "In order to develop brands and increase growth, most luxury brands rely on extensions on different product categories. On top of that, the current trend is the cross-gender extensions (eg. Masculine watchmakers targeting female audience). The objective of this paper is to discuss the concept of brand gender and its potential influence in crossover extensions. More specifically, we intend to describe how female brands extend on the men market and vice versa. Using semiotic analysis, a qualitative research is performed on a sample of eight brands. The semiotic techniques allow to understand the deep meanings of their products, communication, web sites and narratives. The exploratory findings highlight the importance of brand consistency in terms of values while addressing both male and female segments. These findings, specific to luxury brands, provide support to the brand extension literature."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
29 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "4477"
#_source: array:18 [
"id" => "4477"
"slug" => "consumption-patterns-of-leisure-activities-the-case-of-movies-and-sporting-events"
"yearMonth" => "2001-05"
"year" => "2001"
"title" => "Consumption Patterns of Leisure Activities: The Case of Movies and Sporting Events"
"description" => "LADHARI, R., MORALS, M., NYECK, S. et PONS, F. (2001). Consumption Patterns of Leisure Activities: The Case of Movies and Sporting Events. Dans: <i>Rethinking European Marketing - Proccedings of the 30th EMAC Conference (CD-Rom)</i>. European Marketing Academy (EMAC)."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "LADHARI R."
]
2 => array:1 [
"name" => "MORALS M."
]
3 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => "Rethinking European Marketing - Proccedings of the 30th EMAC Conference (CD-Rom)"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche analyse les déterminants de la consommation de loisirs et d'activités culturelles. Les trois facteurs que sont la recherche de connaissances, la recherche de divertissements et le besoin d'intégration sociale permettent une meilleure compréhension des comportements des consommateurs dans des domaines aussi variés que la consommation d'événements sportifs et le cinéma. L'objectif principal est alors de comparer la consommation de ces deux formes de loisirs, qui peuvent renvoyer à deux formes de culture : la culture populaire et la culture légitime. Des implications sont discutées en termes de gestion des activités culturelles."
"en" => "The study explores three subjective dimensions as the key to explain leisure and cultural consumption: the acquisition of knowledge, entertainment and social integration. Exploring these three dimensions in the case of movie and sporting events attendance allows us to describe patterns of leisure consumption. The stability of these patterns across leisure activities may refer to particular lifestyles, permitting a better understanding of leisure and cultural consumption."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
30 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "4589"
#_source: array:18 [
"id" => "4589"
"slug" => "evaluation-of-10-years-of-use-of-the-measurement-of-service-quality-the-case-of-servqual-instrument"
"yearMonth" => "2002-01"
"year" => "2002"
"title" => "Evaluation of 10 Years of use of the Measurement of Service Quality: The Case of SERVQUAL Instrument"
"description" => "NYECK, S., MORALES, M., LADHARI, R. et PONS, F. (2002). Evaluation of 10 Years of use of the Measurement of Service Quality: The Case of SERVQUAL Instrument. Dans: <i>31st EMAC Conference</i>. European Marketing Academy (EMAC)."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "MORALES M."
]
2 => array:1 [
"name" => "LADHARI R."
]
3 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => "31st EMAC Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "CD-Rom En 1988, l'étude de Parasuraman, Zeithaml et Berry proposait un outil de mesure de la qualité de services qui est encore utilisé dans de nombreuses recherches aujourd'hui. Cet article présente un descriptif des pratiques observées en matière de validité de l'outil de mesure à travers l'analyse des études l'ayant utilisé. A partir d'un échantillon de 74 études empiriques ayant utilisé l'échelle SERVQUAL, la recherche évalue les principaux aspects de la validité. Finalement, l'article évalue l'influence des caractéristiques du design des recherches sur la fiabilité de l'outil SERVQUAL."
"en" => "In 1988, Parasuram et al. developed an instrument to measure service quality which is still used in numerous studies by both academics and practitioners. However, few studies address the aspects of dimensionality and construct validity of the scale. This article presents a description of the practices regarding the dimensionality and validity of SERVQUAL. Beginning with a sample of 74 empirical studies which used the SERVQUAL scale, the paper evaluates aspects of validity addressed by the authors. Finally, the article evaluates the influence of research design characteristics on the reliability of the SERVQUAL."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
31 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "4634"
#_source: array:18 [
"id" => "4634"
"slug" => "gender-values-and-brand-communication-the-transfer-of-masculine-representations-to-brand-narratives"
"yearMonth" => "2008-06"
"year" => "2008"
"title" => "Gender Values and Brand Communication: The Transfer of Masculine Representations to Brand Narratives"
"description" => "OURAHMOUNE, N. et NYECK, S. (2008). Gender Values and Brand Communication: The Transfer of Masculine Representations to Brand Narratives. Dans: <i>Advances in Consumer Research - European Conference Proceedings 2008</i>. Association for Consumer Research (ACR), pp. 181-188."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "OURAHMOUNE N."
]
]
"ouvrage" => "Advances in Consumer Research - European Conference Proceedings 2008"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "181-188"
"volume" => "8"
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche analyse l'évolution des représentations de la masculinité à travers le discours des marques. Un carré sémiotique basé sur l'axe sémantique Raison Emotion, permet de mettre en évidence, à travers l'analyse d'un corpus de communications de 20 marques, l'évolution des représentations masculines."
"en" => "This research analyzes evolving masculine representations in the discourse used by brands. A corpus of twenty brands communications is analyzed with a historical perspective. Using a semiotic approach, the preliminary findings, which provide support to Mc Cracken's theory of social values movement, are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
32 => Essec\Faculty\Model\Contribution {#2272
#_index: "academ_contributions"
#_id: "4688"
#_source: array:18 [
"id" => "4688"
"slug" => "induction-and-deduction-in-marketing-research"
"yearMonth" => "1991-05"
"year" => "1991"
"title" => "Induction and Deduction in Marketing Research"
"description" => "BERGADAA, M. et NYECK, S. (1991). Induction and Deduction in Marketing Research. Dans: <i>Marketing Thought Around the World - Proceedings of the 20th Annual Conference of the European Marketing Academy</i>. Financial Management Association (FMA), pp. 185-205."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => "Marketing Thought Around the World - Proceedings of the 20th Annual Conference of the European Marketing Academy"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "185-205"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
33 => Essec\Faculty\Model\Contribution {#2273
#_index: "academ_contributions"
#_id: "4750"
#_source: array:18 [
"id" => "4750"
"slug" => "la-relation-des-hommes-a-la-beaute-etude-exploratoire-dans-le-domaine-des-produits-cosmetiques"
"yearMonth" => "2000-05"
"year" => "2000"
"title" => "La relation des hommes à la beauté : étude exploratoire dans le domaine des produits cosmétiques"
"description" => "ROUX, E. et NYECK, S. (2000). La relation des hommes à la beauté : étude exploratoire dans le domaine des produits cosmétiques. Dans: <i>Actes du 16ème Congrès International - Montréal</i>. HEC Montreal, pp. 901-901."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => "Actes du 16ème Congrès International - Montréal"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "901-901"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude vise à mieux comprendre la relation des hommes à l'univers des cosmétiques. Ainsi, nous chercherons à déterminer la relation des hommes à la beauté et à l'apparence physique et à comprendre leurs motivations, rituels de consommation et comportements par rapport aux produits de beauté. A l'aide d'une méthode interprétative, l'analyse de contenu réalisée sur dix entretiens en profondeur permet la mise en évidence de motivations et rituels de consommation de cosmétiques par la population gay. Enfin, la présentation discute des pistes de recherche futures."
"en" => "This study aims at better understanding the relation of males to the universe of the cosmetics. The research attempts to determine the relation of men to beauty and physical appearance by understanding their motivations, consumption rituals and behaviors towards beauty products. Finally, future ideas of research are being discussed in the presentation."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
34 => Essec\Faculty\Model\Contribution {#2274
#_index: "academ_contributions"
#_id: "4754"
#_source: array:18 [
"id" => "4754"
"slug" => "la-validite-de-servqual-evaluation-des-pratiques-de-recherche-a-travers-divers-secteurs"
"yearMonth" => "2001-01"
"year" => "2001"
"title" => "La validité de Servqual : Evaluation des pratiques de recherche à travers divers secteurs"
"description" => "NYECK, S., MORALES, M., LADHARI, R. et PERREAULT, S. (2001). La validité de Servqual : Evaluation des pratiques de recherche à travers divers secteurs. Dans: <i>ASAC 2001: A Management Odyssey</i>. ASAC & IVEY, pp. 21-31."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "MORALES M."
]
2 => array:1 [
"name" => "LADHARI R."
]
3 => array:1 [
"name" => "PERREAULT S."
]
]
"ouvrage" => "ASAC 2001: A Management Odyssey"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "21-31"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "En 1988, l'étude de Parasuraman, Zeithaml et Berry proposait un outil de mesure de la qualité de services qui est encore utilisé dans de nombreuses recherches aujourd'hui. Cet article présente un descriptif des pratiques observées en matière de validité de l'outil de mesure à travers l'analyse des études l'ayant utilisé. A partir d'un échantillon de 74 études empiriques ayant utilisé l'échelle SERVQUAL, la recherche évalue les principaux aspects de la validité. Finalement, l'article évalue l'influence des caractéristiques du design des recherches sur la fiabilité de l'outil SERVQUAL."
"en" => "In 1988, Parasuraman et al. developed an instrument to measure service quality which is still used in numerous studies by both academics and practitioners. However, few studies address the aspects of dimensionality and construct validity of the scale. This article presents a description of the practices regarding the dimensionality and validity of SERVQUAL. Beginning with a sample of 74 empirical studies which used the SERVQUAL scale, the paper evaluates aspects of validity addressed by the authors. Finally, the article evaluates the influence of research design characteristics on the reliability of the SERVQUAL."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
35 => Essec\Faculty\Model\Contribution {#2275
#_index: "academ_contributions"
#_id: "4771"
#_source: array:18 [
"id" => "4771"
"slug" => "le-concept-de-fidelite-revisite-par-une-etude-qualitative-des-relations-a-un-site-web"
"yearMonth" => "2004-01"
"year" => "2004"
"title" => "Le concept de fidélité revisité par une étude qualitative des relations à un site web"
"description" => "BOULAIRE, C., LADHARI, R. et NYECK, S. (2004). Le concept de fidélité revisité par une étude qualitative des relations à un site web. Dans: <i>Actes de la 3ème Journée Nantaise de Recherche sur le e-marketing</i>. Association Française du Marketing (AFM)."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BOULAIRE C."
]
2 => array:1 [
"name" => "LADHARI R."
]
]
"ouvrage" => "Actes de la 3ème Journée Nantaise de Recherche sur le e-marketing"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "CD-Rom Cet article a pour objectif d'appréhender la notion de fidélité à un site web. Dans une logique de découverte, l'étude qualitative explore des relations de fidélité à un site web et en fait ressortir des figures de fidélité qui illustrent la nature complexe du système de relations dynamiques dans lequel s'insère la relation entre un internaute et un site web."
"en" => "This paper discusses and empirically explores the context of Web site loyalty. Using a discovery approach, a qualitative study explores different relationship patterns of loyalty toa web site. This study allows ut to identify and describe the different types of web site loyalty which portray the complex nature of the dynamic relationships in which the interaction between a net surfer and a web site takes place."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
36 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "4781"
#_source: array:18 [
"id" => "4781"
"slug" => "le-theatre-de-la-creation-a-la-culture-quelle-place-pour-le-marketing"
"yearMonth" => "1993-06"
"year" => "1993"
"title" => "Le théâtre, de la création à la culture : quelle place pour le marketing ?"
"description" => "BERGADAA, M., NYECK, S. et STELLA-BOURDILLON, B. (1993). Le théâtre, de la création à la culture : quelle place pour le marketing ? Dans: <i>Actes de la deuxième conférence internationale sur le Management des Arts et de la Culture</i>. HEC."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BERGADAA M."
]
2 => array:1 [
"name" => "STELLA-BOURDILLON B."
]
]
"ouvrage" => "Actes de la deuxième conférence internationale sur le Management des Arts et de la Culture"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude exploratoire étudie les raisons profondes qui caractérisent les producteurs de théâtre (écrivains, metteurs en scène, acteurs). Réalisée avec une approche d'inspiration phénoménologique, elle s'attache à comprendre le réseau de significations spatio-temporel, les motivations, à l'égard de la culture et du théâtre. L'analyse inductive est réalisée à partir d'entretiens ouverts semi-dirigés. Trois catégories de producteurs sont identifiées selon que la mission qu'ils se reconnaissent est l' "empreinte", la "transmission" et le "jaillissement"."
"en" => "This exploratory study tries to understand basic characteristics of theater professionals (writers, directors, actors). Based upon a phenomenological approach, this study primarily concerns itself with understanding the semantic network underlying this activity, within temporal and spatial cognitive frameworks. The inductive analyses are based upon in-depth question/answer sessions. Three specific categories are identified, according to their perceived role : "imprint", "transmission" and "springing up"."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
37 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "4837"
#_source: array:18 [
"id" => "4837"
"slug" => "male-consumers-entering-the-private-sphere-an-exploratory-investigation-of-french-male-rituals-and-fears-around-lingerie-for-male-consumption"
"yearMonth" => "2008-01"
"year" => "2008"
"title" => "Male Consumers Entering the Private Sphere: An Exploratory Investigation of French Male Rituals and Fears Around Lingerie for Male Consumption"
"description" => "OURAHMOUNE, N. et NYECK, S. (2008). Male Consumers Entering the Private Sphere: An Exploratory Investigation of French Male Rituals and Fears Around Lingerie for Male Consumption. Dans: <i>9th Advances in Consumer Research on Gender, Marketing and Consumer Behavior Proceedings</i>. Association for Consumer Research (ACR)."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "OURAHMOUNE N."
]
]
"ouvrage" => "9th Advances in Consumer Research on Gender, Marketing and Consumer Behavior Proceedings"
"keywords" => array:4 [
0 => "Consommation masculine"
1 => "Interprétatif"
2 => "Lingerie"
3 => "Symbolique"
]
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche met l'accent sur un domaine longtemps négligé en comportement du consommateur, la consommation masculine de produits à forte charge symbolique: la lingerie pour hommesles résultats d'une. la recherche met en évidence les rituels liés à cette consommation auprès d'hommes français. Les moments de vie, les interactions avec les femmes ainsi qu'avec les pairs permettent de définir l'identité masculine."
"en" => "Consumer research literature lacks male consumers¿ conceptualization (Schroder and Zwick, 2004). Important changes in society among men and women and their relationships have an impact on the self definition. We discuss the findings of an exploratory investigation of French men consumption of new and highly symbolic products: the lingerie for men."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
38 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "4993"
#_source: array:18 [
"id" => "4993"
"slug" => "profils-dattitudes-par-rapport-aux-loisirs-culturels-lexemple-des-spectacles-cinematographiques"
"yearMonth" => "2001-07"
"year" => "2001"
"title" => "Profils d'attitudes par rapport aux loisirs culturels : l'exemple des spectacles cinématographiques"
"description" => "LADHARI, R., MORALES, M., NYECK, S. et PONS, F. (2001). Profils d'attitudes par rapport aux loisirs culturels : l'exemple des spectacles cinématographiques. Dans: <i>AIMAC 2001 Proceedings</i>. International Association of Arts and Cultural Management (AIMAC), pp. 99-109."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "LADHARI R."
]
2 => array:1 [
"name" => "MORALES M."
]
3 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => "AIMAC 2001 Proceedings"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "99-109"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche a permis de développer un outil de mesure valide de l'orientation pour les spectacles de cinéma. Au travers d'une analyse factorielle confirmatoire, la recherche met en évidence les dimensions qui déterminent l'orientation des consommateurs par rapport au cinéma (recherche cognitive, sensations et identification sociale). Trois profils de consommation sont identifiés"
"en" => "The study explores three subjective dimensions as the key to explain movie consumption: the acquisition of knowledge, entertainment and social integration. Both exploratory and confirmatory factor analysis are used to assess the dimensionality and psychometrics properties of all scales in depth, and the fit indexes are analysed. Validating these three dimensions in the case of movie attendance allow us to describe three patterns of cultural consumption."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
39 => Essec\Faculty\Model\Contribution {#2279
#_index: "academ_contributions"
#_id: "4994"
#_source: array:18 [
"id" => "4994"
"slug" => "profils-de-satisfaction-des-consommateurs-par-rapport-aux-evenements-culturels-lexemple-du-festival-de-jazz"
"yearMonth" => "2001-07"
"year" => "2001"
"title" => "Profils de satisfaction des consommateurs par rapport aux évènements culturels : l'exemple du festival de jazz"
"description" => "NYECK, S., PARADIS, S., COSTER (DE), L. et BOURDEAU, L. (2001). Profils de satisfaction des consommateurs par rapport aux évènements culturels : l'exemple du festival de jazz. Dans: <i>AIMAC 2001 Proceedings</i>. International Association of Arts and Cultural Management (AIMAC), pp. 110-119."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "PARADIS S."
]
2 => array:2 [
"name" => "COSTER"
"bid" => "DE"
]
3 => array:1 [
"name" => "BOURDEAU L."
]
]
"ouvrage" => "AIMAC 2001 Proceedings"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "110-119"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article évalue les dimensions de la satisfaction associée aux festivals de musique, en deuxième lieu, la recherche analyse les profils de satisfaction des consommateurs associés au festival de Jazz. L'analyse en composantes principales permet de dégager 3 dimensions intrinsèques de satisfaction. Enfin, la procédure K-means met en évidence 3 profils de satisfaction qui sont discutés."
"en" => "The study assesses the dimensionality of consumer satisfaction towards the Jazz Festival, next satisfaction patterns are then described. Using principal component analysis allows the identification of three intrinsic satisfaction dimensions. 16 items were used to tap the 3 satisfaction dimensions. Finally, the study exhibites three clusters of satisfaction patterns, by using the K-means procedure."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
40 => Essec\Faculty\Model\Contribution {#2280
#_index: "academ_contributions"
#_id: "8080"
#_source: array:18 [
"id" => "8080"
"slug" => "influence-de-la-culture-sur-les-tendances-a-innover-des-consommateurs-evaluation-empirique-de-la-validite-dune-echelle-de-mesure-de-l-innovativeness-au-canada-et-en-france"
"yearMonth" => "1994-01"
"year" => "1994"
"title" => "Influence de la culture sur les tendances à innover des consommateurs : évaluation empirique de la validité d'une échelle de mesure de l' "innovativeness" au Canada et en France"
"description" => "XUEREB, J.M., NYECK, S., PARADIS, S. et CHEBAT, J.C. (1994). <i>Influence de la culture sur les tendances à innover des consommateurs : évaluation empirique de la validité d'une échelle de mesure de l' "innovativeness" au Canada et en France</i>. ESSEC Business School."
"authors" => array:4 [
0 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
1 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
2 => array:1 [
"name" => "PARADIS S."
]
3 => array:1 [
"name" => "CHEBAT J.C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article fait une évaluation empirique d'une échelle de mesure des tendances des consommateurs à l'innovation dans le domaine spécifique du cinéma."
"en" => "This paper discusses the validity of a self-report scale for assessing consumer innovativeness within the specific domain of the movies."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
41 => Essec\Faculty\Model\Contribution {#2281
#_index: "academ_contributions"
#_id: "8178"
#_source: array:18 [
"id" => "8178"
"slug" => "le-theatre-de-la-creation-a-la-culture-quelle-place-pour-le-marketing"
"yearMonth" => "1993-05"
"year" => "1993"
"title" => "Le théâtre, de la création à la culture : quelle place pour le marketing ?"
"description" => "BERGADAA, M., STELLA-BOURDILLON, B. et NYECK, S. (1993). <i>Le théâtre, de la création à la culture : quelle place pour le marketing ?</i> ESSEC Business School."
"authors" => array:3 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BERGADAA M."
]
2 => array:1 [
"name" => "STELLA-BOURDILLON B."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le théâtre est une activité culturelle et un loisir. Quelques études descriptives ont analysé le comportement des consommateurs à l'égard du théâtre, mais très peu, si ce n'est aucune, n'a étudié les raisons profondes qui caractérisent les producteurs de théâtre (écrivains, metteurs en scène, acteurs). Cette étude exploratoire, réalisée avec une approche d'inspiration phénoménologique, s'attache à comprendre le réseau de signification spatio-temporel, les motivations à l'égard de la culture, et du théâtre. L'analyse inductive est réalisée à partir d'entretiens ouverts semi-dirigés réalisés auprès de producteurs connus de théâtre à Paris. L'analyse de leurs motivations et attitudes à l'égard de leur métier permet d'identifier trois catégories de producteurs selon que la mission qu'ils se reconnaissent est : l' "empreinte", la "communion" et le "jaillissement". Parce que le marketing est une relation d'échange entre producteurs et consommateurs, ces résultats sont comparés, en conclusion, aux catégories de spectateurs de théâtre identifiées dans une étude antérieure."
"en" => "Theater is a cultural activity of leisure. Some past descriptive studies have mainly focused on analyzing the issue of attendance of individuals with regard to the theater, only a few (perhaps none) have elected to try to understand the deep reasons that characterize producers' specific relations with respect to the theater. This exploratory study, based upon a phenomenological approach, is primarily concerned with the understanding of the semantic network that underlies this activity within the temporal and spacial cognitive frameworks of producers of theater. The inductive analyses run are based upon in-depth question/answer sessions conducted with thirteen producers well-known in Paris. Through these analyses the individuals' motivations and attitudes towards their jobs are identified by three specific categories according to their perceived role : "imprint", "transmission" and "springing up". Because marketing is the exchange relationship between producers and customers, these results are finally compared with the categories induced by Bergadaà and Nyeck for theater spectators."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
42 => Essec\Faculty\Model\Contribution {#2282
#_index: "academ_contributions"
#_id: "8316"
#_source: array:18 [
"id" => "8316"
"slug" => "orientation-des-consommateurs-par-rapport-aux-evenements-sportifs-oes-proposition-et-validation-dun-outil-de-mesure"
"yearMonth" => "2001-11"
"year" => "2001"
"title" => "Orientation des consommateurs par rapport aux évènements sportifs (OES) : proposition et validation d'un outil de mesure"
"description" => "NYECK, S. et PONS, F. (2001). <i>Orientation des consommateurs par rapport aux évènements sportifs (OES) : proposition et validation d'un outil de mesure</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche met en évidence les dimensions déterminant l'orientation des consommateurs par rapport à l'évènement sportif (OES). Sur la base de deux études réalisées au Québec, l'analyse factorielle confirmatoire permet d'évaluer la validité de l'outil de mesure proposé (OES). Enfin, l'influence de cette orientation sur les comportements d'achat est évaluée. Les implications pratiques sont discutées."
"en" => "This research underlines the subjective dimensions of consumers' orientation toward sporting events (OSE). Based on two studies conducted in Quebec, confirmatory factor analysis is used to assess the validity of the OSE scale. Lastly, we investigate the effects of OSE on the buying behavior of sports related products. Managerial implications of the findings are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
43 => Essec\Faculty\Model\Contribution {#2283
#_index: "academ_contributions"
#_id: "8346"
#_source: array:18 [
"id" => "8346"
"slug" => "profils-dattitudes-par-rapport-aux-loisirs-culturels-lexemple-des-spectacles-cinematographiques"
"yearMonth" => "2001-11"
"year" => "2001"
"title" => "Profils d'attitudes par rapport aux loisirs culturels : l'exemple des spectacles cinématographiques"
"description" => "LADHARI, R., MORALES, M., NYECK, S. et PONS, F. (2001). <i>Profils d'attitudes par rapport aux loisirs culturels : l'exemple des spectacles cinématographiques</i>. ESSEC Business School."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "LADHARI R."
]
2 => array:1 [
"name" => "MORALES M."
]
3 => array:1 [
"name" => "PONS F."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette recherche a permis de développer un outil de mesure valide de l'orientation pour les spectacles de cinéma. Au travers d'une analyse factorielle confirmatoire, la recherche met en évidence les dimensions qui déterminent l'orientation des consommateurs par rapport au cinéma (recherche cognitive, sensations et identification sociale). Trois profils de consommation sont identifiés"
"en" => "The study explores three subjective dimensions as the key to explain movie consumption: the acquisition of knowledge, entertainment and social integration. Both exploratory and confirmatory factor analysis are used to assess the dimensionality and psychometrics properties of all scales in depth, and the fit indexes are analysed. Validating these three dimensions in the case of movie attendance allow us to describe three patterns of cultural consumption."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
44 => Essec\Faculty\Model\Contribution {#2284
#_index: "academ_contributions"
#_id: "8347"
#_source: array:18 [
"id" => "8347"
"slug" => "profils-de-satisfaction-des-consommateurs-par-rapport-aux-evenements-culturels-lexemple-du-festival-de-jazz"
"yearMonth" => "2001-11"
"year" => "2001"
"title" => "Profils de satisfaction des consommateurs par rapport aux évènements culturels : l'exemple du festival de jazz"
"description" => "NYECK, S., PARADIS, S., COSTER (DE), L. et BOURDEAU, L. (2001). <i>Profils de satisfaction des consommateurs par rapport aux évènements culturels : l'exemple du festival de jazz</i>. ESSEC Business School."
"authors" => array:4 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "PARADIS S."
]
2 => array:2 [
"name" => "COSTER"
"bid" => "DE"
]
3 => array:1 [
"name" => "BOURDEAU L."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article évalue les dimensions de la satisfaction associée aux festivals de musique , en deuxième lieu, la recherche analyse les profils de satisfaction des consommateurs associés au festival de jazz. L'analyse en composantes principales permet de dégager trois dimensions intrinsèques de satisfaction. Enfin, la procédure K-means met en évidence trois profils de satisfaction qui sont discutés."
"en" => "The study assesses the dimensionality of consumer satisfaction towards the Jazz Festival, next satisfaction patterns are then described. Using principal component analysis allows the identification of three intrinsic satisfaction dimensions. 16 items were used to tap the 3 satisfaction dimensions. Finally, the study exhibites three clusters of satisfaction patterns, by using the K-means procedure."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
45 => Essec\Faculty\Model\Contribution {#2285
#_index: "academ_contributions"
#_id: "8377"
#_source: array:18 [
"id" => "8377"
"slug" => "representations-masculines-des-produits-cosmetiques-etude-exploratoire-aupres-de-la-population-gay"
"yearMonth" => "2001-11"
"year" => "2001"
"title" => "Représentations masculines des produits cosmétiques : étude exploratoire auprès de la population "Gay""
"description" => "NYECK, S. (2001). <i>Représentations masculines des produits cosmétiques : étude exploratoire auprès de la population "Gay"</i>. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cette étude vise à mieux comprendre la relation des hommes à l'univers des cosmétiques. Ainsi, nous chercherons à déterminer la relation des hommes à la beauté et à l'apparence physique et à comprendre leurs motivations, rituels de consommation et comportements par rapport aux produits de beauté. A l'aide d'une méthode interprétative, l'analyse de contenu réalisée sur dix entretiens en profondeur permet la mise en évidence de motivations et rituels de consommation de cosmétiques par la population gay. Enfin, la présentation discute des pistes de recherche futures."
"en" => "This study aims at better undersanding the relation of males to the universe of the cosmetics. The research seeks to determine the relation of the men to the beauty and physical appearance by underlying their motivations, consumption rituals and behaviors towards to the beauty products. Using an interpretative method, ten in-depth interviews are conducted and analysed. The content analysis allows to exhibit the motivations and consumption rituals of cosmetics by the gay population. Finally, the presentation discusses the future avenues of research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
46 => Essec\Faculty\Model\Contribution {#2286
#_index: "academ_contributions"
#_id: "8435"
#_source: array:18 [
"id" => "8435"
"slug" => "tendances-a-innover-des-consommateurs-evaluation-empirique-de-la-validite-dune-echelle-de-mesure-de-linnovativeness-dans-un-contexte-transculturel"
"yearMonth" => "1994-03"
"year" => "1994"
"title" => "Tendances à innover des consommateurs : évaluation empirique de la validité d'une échelle de mesure de l'"Innovativeness" dans un contexte transculturel"
"description" => "XUEREB, J.M., NYECK, S., PARADIS, S. et CHEBAT, J.C. (1994). <i>Tendances à innover des consommateurs : évaluation empirique de la validité d'une échelle de mesure de l'"Innovativeness" dans un contexte transculturel</i>. ESSEC Business School."
"authors" => array:4 [
0 => array:3 [
"name" => "XUEREB Jean-Marc"
"bid" => "B00000535"
"slug" => "xuereb-jean-marc"
]
1 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
2 => array:1 [
"name" => "PARADIS S."
]
3 => array:1 [
"name" => "CHEBAT J.C."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Cet article fait une évaluation empirique d'une échelle de mesure des tendances des consommateurs à l'innovation dans le domaine spécifique du cinéma. Goldsmith et Hofacker (1991) ont développé une échelle de mesure des tendances à l'innovation des consommateurs pouvant s'appliquer dans divers domaines spécifiques de la consommation (échelle D.S.I.). Cependant, cette échelle a été développée, testée et validée aux Etats-Unis uniquement. Cet article explore donc les propriétés psychométriques de l'échelle D.S.I. dans trois pays (Canada, France, Israël). Les implications managériales, pratiques et théoriques de cette validation sont discutées."
"en" => "This paper discusses the validity of a self-report scale for assessing consumer innovativeness within the specific domain of the movies. Recent research (Goldsmith et Hofacker 1991) has proposed the development of a scale measuring innovativeness within a specific domain of interest (D.S.I.) familiar to the consumer. However, the D.S.I. scale has been validated only with U.S. consumers. The paper explores the psychometric properties and the validity of the D.S.I. scale across three countries (Canada, France and Israël). Practical and managerial implications are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
47 => Essec\Faculty\Model\Contribution {#2287
#_index: "academ_contributions"
#_id: "8531"
#_source: array:18 [
"id" => "8531"
"slug" => "www-as-a-communication-tool-for-luxury-brands-compared-perceptions-of-consumers-and-managers"
"yearMonth" => "1997-01"
"year" => "1997"
"title" => "WWW as a Communication Tool for Luxury Brands: Compared Perceptions of Consumers and Managers"
"description" => "NYECK, S. et ROUX, E. (1997). <i>WWW as a Communication Tool for Luxury Brands: Compared Perceptions of Consumers and Managers</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le nouvel outil commercial qu'est le Web implique une modification du paysage de la communication et de la distribution, ce qui rend sa maîtrise nécessaire. L'objectif de cette recherche est d'analyser la compatibilité entre les stratégies des marques de luxe et l'outil Web. A partir d'une étude qualitative menée auprès de gestionnaires de marques de luxe et de consommateurs canadiens, cet article compare les perceptions des deux populations et discute brièvement les implications."
"en" => "The growing importance of the WWW as a commercial medium raises numerous issues regarding communication and retailing strategies for most companies. Therefore, research in this area is needed to gain a better understanding of this new marketing tool. Based on two samples, including managers and luxury brands consumers, this study uses an interpretive approach to assess the compatibility of the WWW with the marketing of luxury brands. Finally, preliminary findings on both samples are contrasted and managerial implications are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
48 => Essec\Faculty\Model\Contribution {#2288
#_index: "academ_contributions"
#_id: "8532"
#_source: array:18 [
"id" => "8532"
"slug" => "www-comme-outil-de-communication-quelle-adequation-avec-le-secteur-du-luxe"
"yearMonth" => "1996-12"
"year" => "1996"
"title" => "WWW comme outil de communication : quelle adéquation avec le secteur du luxe ?"
"description" => "NYECK, S. et ROUX, E. (1996). <i>WWW comme outil de communication : quelle adéquation avec le secteur du luxe ?</i> ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "ROUX E."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Le nouvel outil commercial qu'est le Web implique une modification du paysage de la communication et de la distribution, ce qui rend sa maîtrise nécessaire. L'objectif de cette recherche est d'analyser la compatibilité entre les stratégies des marques de luxe et l'outil Web. A partir d'une étude qualitative menée auprès de gestionnaires de marques de luxe et de consommateurs canadiens, cet article compare les perceptions des deux populations et discute brièvement les implications."
"en" => "The growing importance of the WWW as a commercial medium raises numerous issues regarding communication and retailing strategies for most companies. Therefore, research in this area is needed to gain a better understanding of this new marketing tool. Based on two samples, including managers and luxury brands consumers, this study uses an interpretive approach to assess the compatibility of the WWW with the marketing of luxury brands. Finally, preliminary findings on both samples are contrasted and managerial implications are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
49 => Essec\Faculty\Model\Contribution {#2289
#_index: "academ_contributions"
#_id: "8848"
#_source: array:18 [
"id" => "8848"
"slug" => "genre-de-la-marque-et-conquete-de-nouveaux-marches"
"yearMonth" => "2006-06"
"year" => "2006"
"title" => "Genre de la marque et conquête de nouveaux marchés"
"description" => "NYECK, S. et VEG, N. (2006). Genre de la marque et conquête de nouveaux marchés. <i>Les Echos</i>, pp. 2-3."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "VEG N."
]
]
"ouvrage" => ""
"keywords" => array:8 [
0 => "Extension"
1 => "Féminin"
2 => "Feminine"
3 => "Genre"
4 => "Luxe"
5 => "Marque"
6 => "Masculin"
7 => "Nouveaux marchés"
]
"updatedAt" => "2020-12-17 18:37:46"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "2-3"
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "L'article présente le concept de genre de la marque, ainsi que son impact en termes de management de l’innovation sur un nouveau segment. Cette discussion est illustrée par deux études de cas menées sur différentes composantes de la communication."
"en" => "The paper discusses the brand gender and its implications on brand extension. Two cases illustrate the concept through extensive analysis of brand communication tools."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
50 => Essec\Faculty\Model\Contribution {#2290
#_index: "academ_contributions"
#_id: "8077"
#_source: array:18 [
"id" => "8077"
"slug" => "induction-et-deduction-dans-la-recherche-en-marketing"
"yearMonth" => "1990-11"
"year" => "1990"
"title" => "Induction et déduction dans la recherche en marketing"
"description" => "BERGADAA, M. et NYECK, S. (1990). <i>Induction et déduction dans la recherche en marketing</i>. ESSEC Business School."
"authors" => array:2 [
0 => array:3 [
"name" => "NYECK Simon"
"bid" => "B00000401"
"slug" => "nyeck-simon"
]
1 => array:1 [
"name" => "BERGADAA M."
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2020-12-17 21:00:33"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Documents de travail"
"en" => "Working Papers"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-18T19:21:49.000Z"
]
+lang: "en"
+"_type": "_doc"
+"_score": 5.7361817
+"parent": null
}
51 => Essec\Faculty\Model\Contribution {#2291
#_index: "academ_contributions"
#_id: "3681"
#_source: array:18 [
"id" => "3681"
"slug" => "genre-de-la-marque-et-strategies-dinnovation-marches-quelles-implications-pour-la-gestion-des-marques"
"yearMonth" => "2007-01"
"year" => "2007"
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53 => Essec\Faculty\Model\Contribution {#2293
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54 => Essec\Faculty\Model\Contribution {#2294
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