Essec\Faculty\Model\Profile {#2233
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0 => Essec\Faculty\Model\CareerItem {#2232
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0 => Essec\Faculty\Model\Diplome {#2235
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1 => Essec\Faculty\Model\Diplome {#2237
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2 => Essec\Faculty\Model\Diplome {#2234
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]
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0 => Essec\Faculty\Model\Distinction {#2236
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1 => Essec\Faculty\Model\Distinction {#2239
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2 => Essec\Faculty\Model\Distinction {#2240
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3 => Essec\Faculty\Model\Distinction {#2241
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4 => Essec\Faculty\Model\Distinction {#2242
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5 => Essec\Faculty\Model\Distinction {#2243
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6 => Essec\Faculty\Model\Distinction {#2244
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0 => Essec\Faculty\Model\ExtraActivity {#2238
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0 => Essec\Faculty\Model\Contribution {#2246
#_index: "academ_contributions"
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"id" => "14324"
"slug" => "14324-the-silver-lining-to-the-mushroom-cloud-a-netnographic-analysis-of-consumers-enjoying-systemic-and-existential-risks"
"yearMonth" => "2021-10"
"year" => "2021"
"title" => "The Silver Lining to the Mushroom Cloud: a Netnographic Analysis of Consumers Enjoying Systemic and Existential Risks"
"description" => "JONES, H. (2021). The Silver Lining to the Mushroom Cloud: a Netnographic Analysis of Consumers Enjoying Systemic and Existential Risks. Dans: <i>Association for Consumer Research</i>. Association for Consumer Research (ACR)."
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0 => array:3 [
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1 => Essec\Faculty\Model\Contribution {#2248
#_index: "academ_contributions"
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"slug" => "14325-consumer-war-machines-explicating-dynamics-of-resistance-and-capture"
"yearMonth" => "2021-10"
"year" => "2021"
"title" => "Consumer War Machines: Explicating Dynamics of Resistance and Capture"
"description" => "JONES, H. et HIETANEN, J. (2021). Consumer War Machines: Explicating Dynamics of Resistance and Capture. Dans: <i>Association for Consumer Research</i>. Association for Consumer Research (ACR)."
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0 => array:3 [
"name" => "JONES Hunter"
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1 => array:1 [
"name" => "HIETANEN Joel"
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2 => Essec\Faculty\Model\Contribution {#2250
#_index: "academ_contributions"
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"id" => "14298"
"slug" => "14298-the-r-wallstreetbets-war-machine-explicating-dynamics-of-consumer-resistance-and-capture"
"yearMonth" => "2023-06"
"year" => "2023"
"title" => "The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture"
"description" => "JONES, H. et HIETANEN, J. (2023). The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture. <i>Marketing Theory</i>, 23(2), pp. 225-247."
"authors" => array:2 [
0 => array:3 [
"name" => "JONES Hunter"
"bid" => "B00812203"
"slug" => "jones-hunter"
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1 => array:1 [
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"keywords" => array:8 [
0 => "consumer resistance"
1 => "Deleuze and Guattari"
2 => "war machine"
3 => "affect"
4 => "desire"
5 => "non-representational theory"
6 => "dividual"
7 => "finance"
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"updatedAt" => "2024-10-31 13:51:19"
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"abstract" => array:2 [
"fr" => "Following the recent #GameStop ‘market disruption’ where r/wallstreetbets ‘rogue’ traders were able to momentarily topple billion dollar hedge funds, we employ Deleuze and Guattari’s ‘war machine’ concept in order to comment on the potential of consumer resistance when matched up against global financial markets. While most extant theory follows the Foucauldian tradition in asserting that consumer resistance is a reaction to power, we use Deleuze and Guattari’s immanent theorisation of desire to make the case for thinking of resistance as primary. Far from a hagiography of affective affirmation, our immanent perspective draws attention to how state and corporate forms are readily able to co-opt consumer resistance. Ultimately, we make the case for reorienting consumer resistance research away from seeking out ruptures and breaks in stable structures of power to asking a more difficult question: how can resistance be organised to avoid capture?"
"en" => "Following the recent #GameStop ‘market disruption’ where r/wallstreetbets ‘rogue’ traders were able to momentarily topple billion dollar hedge funds, we employ Deleuze and Guattari’s ‘war machine’ concept in order to comment on the potential of consumer resistance when matched up against global financial markets. While most extant theory follows the Foucauldian tradition in asserting that consumer resistance is a reaction to power, we use Deleuze and Guattari’s immanent theorisation of desire to make the case for thinking of resistance as primary. Far from a hagiography of affective affirmation, our immanent perspective draws attention to how state and corporate forms are readily able to co-opt consumer resistance. Ultimately, we make the case for reorienting consumer resistance research away from seeking out ruptures and breaks in stable structures of power to asking a more difficult question: how can resistance be organised to avoid capture?"
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-27T06:21:42.000Z"
]
+lang: "fr"
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+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2247
#_index: "academ_contributions"
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"slug" => "14299-book-review-consumer-culture-theory"
"yearMonth" => "2022-05"
"year" => "2022"
"title" => "Book Review: Consumer Culture Theory"
"description" => "JONES, H. (2022). Book Review: Consumer Culture Theory. <i>Journal of Consumer Culture</i>, 22(2), pp. 571-576."
"authors" => array:1 [
0 => array:3 [
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"abstract" => array:2 [
"fr" => "When Arnould and Thompson (2005) originally introduced the disciplinary label ‘Consumer Culture Theory’ (CCT), they sought to consolidate a diversity of interpretive and culturally-oriented consumer research streams under a unified banner. Prior to 2005, cultural consumer research in the marketing discipline was often loosely parsed out in terms of methodology, theoretical orientation or topic. In coining the label ‘CCT’, Arnould and Thompson (2005) hoped to articulate the field through a heuristic framework that would not only help newcomers map this fragmented terrain of research, but also serve as a brand that could spread and legitimize the field outside of the marketing discipline. Now, after over a decade of heated debate over the viability of CCT, Arnould and Thompson, (2018) dispel their critics’ doubts, demonstrating both the practical and theoretical value of their consolidation in this new edited collection."
"en" => "When Arnould and Thompson (2005) originally introduced the disciplinary label ‘Consumer Culture Theory’ (CCT), they sought to consolidate a diversity of interpretive and culturally-oriented consumer research streams under a unified banner. Prior to 2005, cultural consumer research in the marketing discipline was often loosely parsed out in terms of methodology, theoretical orientation or topic. In coining the label ‘CCT’, Arnould and Thompson (2005) hoped to articulate the field through a heuristic framework that would not only help newcomers map this fragmented terrain of research, but also serve as a brand that could spread and legitimize the field outside of the marketing discipline. Now, after over a decade of heated debate over the viability of CCT, Arnould and Thompson, (2018) dispel their critics’ doubts, demonstrating both the practical and theoretical value of their consolidation in this new edited collection."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-27T06:21:42.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 7.1328554
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2251
#_index: "academ_contributions"
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"id" => "14323"
"slug" => "14323-rethinking-consumer-resistance"
"yearMonth" => "2023-09"
"year" => "2023"
"title" => "Rethinking Consumer Resistance"
"description" => "JONES, H. et BRADSHAW, A. (2023). Rethinking Consumer Resistance. Dans: Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger eds. <i>Consumer Culture Theory</i>. 2nd ed. London: SAGE Publications, pp. 307-326."
"authors" => array:2 [
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1 => array:1 [
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"updatedAt" => "2025-03-24 15:23:15"
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"abstract" => array:2 [
"fr" => "Consumer resistance explores how consumers might resist structures of domination. An easy heuristic for categorizing much of the resistance literature distinguishes between consumer resistance through markets, consumer resistance to markets, and consumers’ efforts to greatly reduce their reliance on the market or to escape from the market altogether. However, from a revolutionary perspective, these areas of consumer resistance do not offer a sufficient challenge to the capitalist system and its forms of exploitation. To secure a better future, it’s important to imagine transformative forms of resistance adequate for contemporary challenges."
"en" => "Consumer resistance explores how consumers might resist structures of domination. An easy heuristic for categorizing much of the resistance literature distinguishes between consumer resistance through markets, consumer resistance to markets, and consumers’ efforts to greatly reduce their reliance on the market or to escape from the market altogether. However, from a revolutionary perspective, these areas of consumer resistance do not offer a sufficient challenge to the capitalist system and its forms of exploitation. To secure a better future, it’s important to imagine transformative forms of resistance adequate for contemporary challenges."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2025-04-27T06:21:42.000Z"
]
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}
5 => Essec\Faculty\Model\Contribution {#2245
#_index: "academ_contributions"
#_id: "14326"
#_source: array:18 [
"id" => "14326"
"slug" => "14326-consumers-sociopolitical-imaginaries-articles-on-consumer-resistance-and-responsibilization-in-an-era-of-capitalist-realism"
"yearMonth" => "2023-05"
"year" => "2023"
"title" => "Consumers’ Sociopolitical Imaginaries - Articles on Consumer Resistance and Responsibilization in an Era of Capitalist Realism"
"description" => "JONES, H. (2023). <i>Consumers’ Sociopolitical Imaginaries - Articles on Consumer Resistance and Responsibilization in an Era of Capitalist Realism</i>. Otaniemi: Aalto University Publication Series."
"authors" => array:1 [
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1 => "Consumer Responsibilization"
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]
"updatedAt" => "2024-07-15 12:30:55"
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"fr" => "The dissertation consists of three independent Consumer Culture Theory (CCT) research articles and a synthesizing introduction. In the introduction, I use Mark Fisher's (2009) 'capitalist realism' concept as a theoretical lens and organizing device to briefly review two CCT literature streams (consumer resistance and consumer responsibilization) foundational to my articles and position the three articles accordingly. Next, I draw from historical philosophy of science debates in CCT to sketch the epistemological foundations and research methods of each of my articles. After, I include each dissertation article. The first article, published in Marketing Theory, is a quasi-case study of r/wallstreetbets in which a group of rogue amateur investors coordinated on reddit to bankrupt several hedge funds through a 'short squeeze'. Using non-representational theory, my co-author and I critically evaluate the potential of consumer resistance when matched up against global financial markets. The second article, a netnographic study of doomsday preppers, draws from the sociology of risk literature to depict doomsday prepping as a 'reflexively modern' form of consumer responsibilization with a uniquely optimistic doomsday mythology that trades off with engaging in collective political efforts to reduce systemic risks in the first place. The third article is an ethnographic and netnographic study of Street Fight Radio, a grassroot, populist political comedy radio show and podcast that encourages its fans to eschew financial consumer responsibilization and instead develop collective economic protections from markets. Drawing from Foucauldian theory, I bridge the consumer resistance and consumer responsibilization literatures to introduce an original theoretical framework that describes how subversive media consumption encourages resistance to consumer responsibilization and shapes a post-responsibilized consumer subjectivity."
"en" => "The dissertation consists of three independent Consumer Culture Theory (CCT) research articles and a synthesizing introduction. In the introduction, I use Mark Fisher's (2009) 'capitalist realism' concept as a theoretical lens and organizing device to briefly review two CCT literature streams (consumer resistance and consumer responsibilization) foundational to my articles and position the three articles accordingly. Next, I draw from historical philosophy of science debates in CCT to sketch the epistemological foundations and research methods of each of my articles. After, I include each dissertation article. The first article, published in Marketing Theory, is a quasi-case study of r/wallstreetbets in which a group of rogue amateur investors coordinated on reddit to bankrupt several hedge funds through a 'short squeeze'. Using non-representational theory, my co-author and I critically evaluate the potential of consumer resistance when matched up against global financial markets. The second article, a netnographic study of doomsday preppers, draws from the sociology of risk literature to depict doomsday prepping as a 'reflexively modern' form of consumer responsibilization with a uniquely optimistic doomsday mythology that trades off with engaging in collective political efforts to reduce systemic risks in the first place. The third article is an ethnographic and netnographic study of Street Fight Radio, a grassroot, populist political comedy radio show and podcast that encourages its fans to eschew financial consumer responsibilization and instead develop collective economic protections from markets. Drawing from Foucauldian theory, I bridge the consumer resistance and consumer responsibilization literatures to introduce an original theoretical framework that describes how subversive media consumption encourages resistance to consumer responsibilization and shapes a post-responsibilized consumer subjectivity."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
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"indexedAt" => "2025-04-27T06:21:42.000Z"
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6 => Essec\Faculty\Model\Contribution {#2249
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"yearMonth" => "2024-04"
"year" => "2024"
"title" => "Rethinking the Ethics of Consumer Resistance Studies: A Badiouian Perspective"
"description" => "JONES, H. (2024). Rethinking the Ethics of Consumer Resistance Studies: A Badiouian Perspective. Dans: 12th European Institute for Advanced Studies in Management (EIASM) Interpretive Consumer Research Workshop. Malaga."
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"ouvrage" => "12th European Institute for Advanced Studies in Management (EIASM) Interpretive Consumer Research Workshop"
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"updatedAt" => "2025-02-13 17:08:14"
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]
"indexedAt" => "2025-04-27T06:21:42.000Z"
]
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}
7 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "14965"
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"id" => "14965"
"slug" => "14965-resisting-financial-consumer-responsibilization-through-community-counter-conduct"
"yearMonth" => "2025-05"
"year" => "2025"
"title" => "Resisting Financial Consumer Responsibilization Through Community Counter-Conduct"
"description" => "JONES, H. et ARNOULD, E. (2025). Resisting Financial Consumer Responsibilization Through Community Counter-Conduct. <i>Journal of Business Ethics</i>, 198, pp. 387-406."
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0 => "Consumer responsibilization"
1 => "Consumer resistance"
2 => "Financially responsible consumers"
3 => "Governmentality"
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5 => "Consumer community"
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"updatedAt" => "2025-04-17 10:24:52"
"publicationUrl" => "https://doi.org/10.1007/s10551-024-05752-6"
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"fr" => "This paper investigates Street Fight Radio’s consumer community’s resistance to neoliberal financial consumer responsibilization. Extant scholarship critiques consumer responsibilization on ethical grounds for placing too much responsibility on consumers at the expense of institutional actors. It also describes some forms of aversion to parts of the responsibilization process among individuals and short-lived consumer collectives. However, it falls short of analyzing community-driven resistance to financial consumer responsibilization writ large, or consumers’ efforts to responsibilize other stakeholders. Our netnographic and ethnographic study of Street Fight Radio (SFR), a populist grassroots political comedy radio show and podcast with a strong anti-neoliberal consumer community, addresses these previous theoretical limitations. Drawing from Foucault’s counter-conduct concept, we show how SFR’s consumer community bolsters and sustains community-level resistance to financial consumer responsibilization. It encourages consumers to push for collective protections from markets and responsibilize other actors to address systemic, structural precarity. Our analysis makes novel contributions by theorizing the role of community in sustaining resistance to consumer responsibilization and by demonstrating the role of precarious consumers’ performative staging of supposedly excessive, irresponsible consumption in reorienting consumer ethics."
"en" => "This paper investigates Street Fight Radio’s consumer community’s resistance to neoliberal financial consumer responsibilization. Extant scholarship critiques consumer responsibilization on ethical grounds for placing too much responsibility on consumers at the expense of institutional actors. It also describes some forms of aversion to parts of the responsibilization process among individuals and short-lived consumer collectives. However, it falls short of analyzing community-driven resistance to financial consumer responsibilization writ large, or consumers’ efforts to responsibilize other stakeholders. Our netnographic and ethnographic study of Street Fight Radio (SFR), a populist grassroots political comedy radio show and podcast with a strong anti-neoliberal consumer community, addresses these previous theoretical limitations. Drawing from Foucault’s counter-conduct concept, we show how SFR’s consumer community bolsters and sustains community-level resistance to financial consumer responsibilization. It encourages consumers to push for collective protections from markets and responsibilize other actors to address systemic, structural precarity. Our analysis makes novel contributions by theorizing the role of community in sustaining resistance to consumer responsibilization and by demonstrating the role of precarious consumers’ performative staging of supposedly excessive, irresponsible consumption in reorienting consumer ethics."
]
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