Essec\Faculty\Model\Profile {#6196
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"email" => "hunter.jones@essec.edu"
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0 => Essec\Faculty\Model\CareerItem {#6201
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0 => Essec\Faculty\Model\Diplome {#6198
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1 => Essec\Faculty\Model\Diplome {#6200
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}
2 => Essec\Faculty\Model\Diplome {#6197
#_index: null
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]
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0 => Essec\Faculty\Model\Distinction {#6195
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1 => Essec\Faculty\Model\Distinction {#6199
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}
2 => Essec\Faculty\Model\Distinction {#6202
#_index: null
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3 => Essec\Faculty\Model\Distinction {#6203
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4 => Essec\Faculty\Model\Distinction {#6204
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5 => Essec\Faculty\Model\Distinction {#6205
#_index: null
#_id: null
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6 => Essec\Faculty\Model\Distinction {#6206
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0 => Essec\Faculty\Model\Contribution {#6207
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"slug" => "the-r-wallstreetbets-war-machine-explicating-dynamics-of-consumer-resistance-and-capture"
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"title" => "The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture"
"description" => "JONES, H. et HIETANEN, J. (2023). The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture. <i>Marketing Theory</i>, 23(2), pp. 225-247."
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"fr" => "Following the recent #GameStop ‘market disruption’ where r/wallstreetbets ‘rogue’ traders were able to momentarily topple billion dollar hedge funds, we employ Deleuze and Guattari’s ‘war machine’ concept in order to comment on the potential of consumer resistance when matched up against global financial markets. While most extant theory follows the Foucauldian tradition in asserting that consumer resistance is a reaction to power, we use Deleuze and Guattari’s immanent theorisation of desire to make the case for thinking of resistance as primary. Far from a hagiography of affective affirmation, our immanent perspective draws attention to how state and corporate forms are readily able to co-opt consumer resistance. Ultimately, we make the case for reorienting consumer resistance research away from seeking out ruptures and breaks in stable structures of power to asking a more difficult question: how can resistance be organised to avoid capture?"
"en" => "Following the recent #GameStop ‘market disruption’ where r/wallstreetbets ‘rogue’ traders were able to momentarily topple billion dollar hedge funds, we employ Deleuze and Guattari’s ‘war machine’ concept in order to comment on the potential of consumer resistance when matched up against global financial markets. While most extant theory follows the Foucauldian tradition in asserting that consumer resistance is a reaction to power, we use Deleuze and Guattari’s immanent theorisation of desire to make the case for thinking of resistance as primary. Far from a hagiography of affective affirmation, our immanent perspective draws attention to how state and corporate forms are readily able to co-opt consumer resistance. Ultimately, we make the case for reorienting consumer resistance research away from seeking out ruptures and breaks in stable structures of power to asking a more difficult question: how can resistance be organised to avoid capture?"
]
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1 => Essec\Faculty\Model\Contribution {#6209
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"title" => "Book Review: Consumer Culture Theory"
"description" => "JONES, H. (2022). Book Review: Consumer Culture Theory. <i>Journal of Consumer Culture</i>, 22(2), pp. 571-576."
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"fr" => "When Arnould and Thompson (2005) originally introduced the disciplinary label ‘Consumer Culture Theory’ (CCT), they sought to consolidate a diversity of interpretive and culturally-oriented consumer research streams under a unified banner. Prior to 2005, cultural consumer research in the marketing discipline was often loosely parsed out in terms of methodology, theoretical orientation or topic. In coining the label ‘CCT’, Arnould and Thompson (2005) hoped to articulate the field through a heuristic framework that would not only help newcomers map this fragmented terrain of research, but also serve as a brand that could spread and legitimize the field outside of the marketing discipline. Now, after over a decade of heated debate over the viability of CCT, Arnould and Thompson, (2018) dispel their critics’ doubts, demonstrating both the practical and theoretical value of their consolidation in this new edited collection."
"en" => "When Arnould and Thompson (2005) originally introduced the disciplinary label ‘Consumer Culture Theory’ (CCT), they sought to consolidate a diversity of interpretive and culturally-oriented consumer research streams under a unified banner. Prior to 2005, cultural consumer research in the marketing discipline was often loosely parsed out in terms of methodology, theoretical orientation or topic. In coining the label ‘CCT’, Arnould and Thompson (2005) hoped to articulate the field through a heuristic framework that would not only help newcomers map this fragmented terrain of research, but also serve as a brand that could spread and legitimize the field outside of the marketing discipline. Now, after over a decade of heated debate over the viability of CCT, Arnould and Thompson, (2018) dispel their critics’ doubts, demonstrating both the practical and theoretical value of their consolidation in this new edited collection."
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2 => Essec\Faculty\Model\Contribution {#6211
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"slug" => "rethinking-consumer-resistance"
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"title" => "Rethinking Consumer Resistance"
"description" => "JONES, H. et BRADSHAW, A. (2023). Rethinking Consumer Resistance. Dans: Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger eds. <i>Consumer Culture Theory</i>. 2 ed. London: SAGE Publications, pp. 307-326."
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"fr" => "Consumer resistance explores how consumers might resist structures of domination. An easy heuristic for categorizing much of the resistance literature distinguishes between consumer resistance through markets, consumer resistance to markets, and consumers’ efforts to greatly reduce their reliance on the market or to escape from the market altogether. However, from a revolutionary perspective, these areas of consumer resistance do not offer a sufficient challenge to the capitalist system and its forms of exploitation. To secure a better future, it’s important to imagine transformative forms of resistance adequate for contemporary challenges."
"en" => "Consumer resistance explores how consumers might resist structures of domination. An easy heuristic for categorizing much of the resistance literature distinguishes between consumer resistance through markets, consumer resistance to markets, and consumers’ efforts to greatly reduce their reliance on the market or to escape from the market altogether. However, from a revolutionary perspective, these areas of consumer resistance do not offer a sufficient challenge to the capitalist system and its forms of exploitation. To secure a better future, it’s important to imagine transformative forms of resistance adequate for contemporary challenges."
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3 => Essec\Faculty\Model\Contribution {#6208
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"title" => "The Silver Lining to the Mushroom Cloud: a Netnographic Analysis of Consumers Enjoying Systemic and Existential Risks"
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4 => Essec\Faculty\Model\Contribution {#6212
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