Chapitres
Année
2023
Abstract
Consumer resistance explores how consumers might resist structures of domination. An easy heuristic for categorizing much of the resistance literature distinguishes between consumer resistance through markets, consumer resistance to markets, and consumers’ efforts to greatly reduce their reliance on the market or to escape from the market altogether. However, from a revolutionary perspective, these areas of consumer resistance do not offer a sufficient challenge to the capitalist system and its forms of exploitation. To secure a better future, it’s important to imagine transformative forms of resistance adequate for contemporary challenges.
JONES, H. et BRADSHAW, A. (2023). Rethinking Consumer Resistance. Dans: Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger eds. Consumer Culture Theory. 2 ed. London: SAGE Publications, pp. 307-326.