Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "8505"
  #_source: array:26 [
    "id" => "8505"
    "slug" => "utilisation-des-processus-markoviens-pour-lelaboration-du-plan-daction-commerciale-en-marketing-direct"
    "yearMonth" => "1991-02"
    "year" => "1991"
    "title" => "Utilisation des processus markoviens pour l'élaboration du plan d'action commerciale en marketing direct"
    "description" => "DESMET, P. (1991). <i>Utilisation des processus markoviens pour l'élaboration du plan d'action commerciale en marketing direct</i>. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 18:37:46"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Utilisation des processus markoviens pour l'élaboration du plan d'action commerciale en marketing direct"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1991</span>"
    "keywordList" => ""
    "docPreview" => "<b>Utilisation des processus markoviens pour l'élaboration du plan d'action commerciale en marketing direct</b><br><span>1991-02 | Documents de travail </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Utilisation des processus markoviens pour l'élaboration du plan d'action commerciale en marketing direct</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.310849
  +"parent": null
}