Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "14480"
  #_source: array:26 [
    "id" => "14480"
    "slug" => "tuning-in-what-ai-and-user-generated-content-can-tell-us-about-consumers"
    "yearMonth" => "2023-07"
    "year" => "2023"
    "title" => "Tuning In - What AI and User Generated Content Can Tell Us About Consumers"
    "description" => "KÜBLER, R. et ROMBOUTS, J. (2023). Tuning In - What AI and User Generated Content Can Tell Us About Consumers. <i>ESSEC Knowledge</i>."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "KÜBLER Raoul"
        "bid" => "B00806952"
        "slug" => "kubler-raoul"
      ]
      1 => array:3 [
        "name" => "ROMBOUTS Jeroen"
        "bid" => "B00469813"
        "slug" => "rombouts-jeroen"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2024-10-31 13:51:19"
    "publicationUrl" => "https://knowledge.essec.edu/en/innovation/tuning-ai-and-user-generated-content-consumers.html"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "We are living in the most data-rich period of humankind. We create and store more data on a daily basis than our ancestors did in the last 2000 years - combined. This data comes from various digital sources, where consumers leave intentionally (and unintentionally) valuable information for marketers in the form of user-generated content.  The authors explain what this data can tell us about consumer behavior."
      "en" => "We are living in the most data-rich period of humankind. We create and store more data on a daily basis than our ancestors did in the last 2000 years - combined. This data comes from various digital sources, where consumers leave intentionally (and unintentionally) valuable information for marketers in the form of user-generated content.  The authors explain what this data can tell us about consumer behavior."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-12-21T12:21:50.000Z"
    "docTitle" => "Tuning In - What AI and User Generated Content Can Tell Us About Consumers"
    "docSurtitle" => "Articles ou vidéos de vulgarisation"
    "authorNames" => "<a href="/cv/kubler-raoul">KÜBLER Raoul</a>, <a href="/cv/rombouts-jeroen">ROMBOUTS Jeroen</a>"
    "docDescription" => "<span class="document-property-authors">KÜBLER Raoul, ROMBOUTS Jeroen</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">2023</span>"
    "keywordList" => ""
    "docPreview" => "<b>Tuning In - What AI and User Generated Content Can Tell Us About Consumers</b><br><span>2023-07 | Articles ou vidéos de vulgarisation </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://knowledge.essec.edu/en/innovation/tuning-ai-and-user-generated-content-consumers.html" target="_blank">Tuning In - What AI and User Generated Content Can Tell Us About Consumers</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.29355
  +"parent": null
}