Année
2009
Abstract
The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.
COYLE, J.R., GOULD, S.J., GUPTA, R. et GUPTA, P. (2009). “To buy or to pirate”: The matrix of music consumers’ acquisition-mode decision-making. Journal of Business Research, 62(10), pp. 1031-1037.