Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "5148"
  #_source: array:26 [
    "id" => "5148"
    "slug" => "the-modelling-and-assessment-of-store-loyalty-performance-with-a-simple-effect-gravitational-model"
    "yearMonth" => "1996-05"
    "year" => "1996"
    "title" => "The Modelling and Assessment of Store Loyalty Performance with a Simple-effect Gravitational Model"
    "description" => "DESMET, P. et VOLLE, P. (1996). The Modelling and Assessment of Store Loyalty Performance with a Simple-effect Gravitational Model. Dans: <i>Marketing for an Expanding Europe - Proceedings of the 25th EMAC Conference</i>. Budapest University of Economic Sciences, pp. 333-351."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "VOLLE P."
      ]
    ]
    "ouvrage" => "Marketing for an Expanding Europe - Proceedings of the 25th EMAC Conference"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "333-351"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article propose un modèle permettant de calculer une norme pour analyser la fidélité à un point de vente. Le modèle prend en compte la taille du point de vente et la distance entre celui-ci et les clients localisés dans des quadrants. Une application à la zone expérimentale Scannel illustre l'utilisation normative du modèle."
      "en" => "This paper provides a model to compute a norm which can be used as a benchmark to evaluate loyalty. The model incorporates the size of the store and the distance between the store and customers allocated in quadrants. An empirical application on the Scannel experimental zone shows how the model can be used."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "The Modelling and Assessment of Store Loyalty Performance with a Simple-effect Gravitational Model"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, VOLLE P."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, VOLLE P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>The Modelling and Assessment of Store Loyalty Performance with a Simple-effect Gravitational Model</b><br><span>1996-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Modelling and Assessment of Store Loyalty Performance with a Simple-effect Gravitational Model</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}