Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "13131"
  #_source: array:26 [
    "id" => "13131"
    "slug" => "the-impact-of-value-related-crises-on-price-and-product-performance-elasticities"
    "yearMonth" => "2020-03"
    "year" => "2020"
    "title" => "The impact of value-related crises on price and product-performance elasticities"
    "description" => "KÜBLER, R., LANGMAACK, M., ALBERS, S. et HOYER, W. (2020). The impact of value-related crises on price and product-performance elasticities. <i>Journal of the Academy of Marketing Science</i>, 48, pp. 776-794."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "KÜBLER Raoul"
        "bid" => "B00806952"
        "slug" => "kubler-raoul"
      ]
      1 => array:1 [
        "name" => "LANGMAACK Michael"
      ]
      2 => array:1 [
        "name" => "ALBERS Sönke"
      ]
      3 => array:1 [
        "name" => "HOYER Wayne"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2024-10-31 13:51:19"
    "publicationUrl" => "https://doi.org/10.1007/s11747-019-00702-5"
    "publicationInfo" => array:3 [
      "pages" => "776-794"
      "volume" => "48"
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Previous research on the impact of corporate crises on customers’ elasticity has largely focused on performance-related crises (e.g., product recalls) and found an increasing price elasticity under these conditions. We investigate whether this result differs for value-related crises that are due to ethical violations, such as the use of child labor or environmental pollution. In line with moral foundation theory (MFT), we propose that value-related crises lead to stronger moral outrage and increased boycott intentions, thereby decreasing price and product-performance elasticities."
      "en" => "Previous research on the impact of corporate crises on customers’ elasticity has largely focused on performance-related crises (e.g., product recalls) and found an increasing price elasticity under these conditions. We investigate whether this result differs for value-related crises that are due to ethical violations, such as the use of child labor or environmental pollution. In line with moral foundation theory (MFT), we propose that value-related crises lead to stronger moral outrage and increased boycott intentions, thereby decreasing price and product-performance elasticities."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T09:21:53.000Z"
    "docTitle" => "The impact of value-related crises on price and product-performance elasticities"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/kubler-raoul">KÜBLER Raoul</a>, LANGMAACK Michael, ALBERS Sönke, HOYER Wayne"
    "docDescription" => "<span class="document-property-authors">KÜBLER Raoul, LANGMAACK Michael, ALBERS Sönke, HOYER Wayne</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span>"
    "keywordList" => ""
    "docPreview" => "<b>The impact of value-related crises on price and product-performance elasticities</b><br><span>2020-03 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.1007/s11747-019-00702-5" target="_blank">The impact of value-related crises on price and product-performance elasticities</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.554104
  +"parent": null
}