Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "2673"
  #_source: array:26 [
    "id" => "2673"
    "slug" => "the-impact-of-mail-order-on-subsequent-donations-an-experiment"
    "yearMonth" => "1998-08"
    "year" => "1998"
    "title" => "The Impact of Mail Order on Subsequent Donations: An Experiment"
    "description" => "DESMET, P. (1998). The Impact of Mail Order on Subsequent Donations: An Experiment. <i>Financial Accountability and Management</i>, pp. 203-214."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "203-214"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Pour une association caritative, l’exploitation de sa base de données clients par une activité de vente par catalogue offre une opportunité de rentabiliser celle-ci et de développer sa collecte. Cette diversification des canaux utilisés pour toucher le donateur doit cependant être effectuée avec beaucoup de prudence car il semble y avoir une incompatibilité entre la motivation altruiste du don et le caractère commercial d’un achat sur catalogue. Cette recherche étudie le comportement ultérieur de don pour des donateurs ayant ou non reçu un catalogue. L’expérimentation, menée avec une association caritative française, confirme l’existence d’un effet négatif, assez réduit cependant et montre la résistance des donateurs à l’achat sur un catalogue proposé par l’association."
      "en" => "To charitable organizations, catalogue mail order firms offer an opportunity to expand both database and revenue. But an offer must be made very carefully since motivation for a donation (altruistic) seems incompatible with that of a purchase (economic). This research is designed to study the impact of sending a catalogue offer to actual donors on their subsequent donation behavior. An experimental study with a French charitable institution shows that while mail order sales do indeed erode traditional public canvassing campaigns, this erosion nonetheless remains limited. It also reveals that traditional donors seem to be reluctant to use this commercial approach."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "The Impact of Mail Order on Subsequent Donations: An Experiment"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1998</span>"
    "keywordList" => ""
    "docPreview" => "<b>The Impact of Mail Order on Subsequent Donations: An Experiment</b><br><span>1998-08 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Impact of Mail Order on Subsequent Donations: An Experiment</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.310849
  +"parent": null
}