Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "7294"
  #_source: array:26 [
    "id" => "7294"
    "slug" => "the-diffusion-of-market-perceptions-in-new-high-technology-firms"
    "yearMonth" => "1996-08"
    "year" => "1996"
    "title" => "The Diffusion of Market Perceptions in New High Technology Firms"
    "description" => "INGHAM, M. et XUEREB, J.M. (1996). The Diffusion of Market Perceptions in New High Technology Firms."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      1 => array:1 [
        "name" => "INGHAM M."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche traite de la diffusion des perceptions marketing dans le cadre d'une jeune firme de haute technologie. Cette diffusion est étudiée en utilisant l'approche de l'apprentissage organisationnel."
      "en" => "This research presents and discusses the diffusion of market perceptions during six innovation processes performed by IBA : a high technology entrepreneurial firm producing cyclotrons. The findings provide some insights in addressing the diffusion of market perceptions by adopting the perspective of organizational learning."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-23T09:21:42.000Z"
    "docTitle" => "The Diffusion of Market Perceptions in New High Technology Firms"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, INGHAM M."
    "docDescription" => "<span class="document-property-authors">XUEREB Jean-Marc, INGHAM M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>The Diffusion of Market Perceptions in New High Technology Firms</b><br><span>1996-08 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Diffusion of Market Perceptions in New High Technology Firms</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.836839
  +"parent": null
}