Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "9620"
  #_source: array:26 [
    "id" => "9620"
    "slug" => "test-of-a-stochastic-model-of-product-usage-and-brand-choice"
    "yearMonth" => "1980-06"
    "year" => "1980"
    "title" => "Test of a Stochastic Model of Product Usage and Brand Choice"
    "description" => "BEMMAOR, A.C. (1980). Test of a Stochastic Model of Product Usage and Brand Choice. Dans: <i>Market Measurement and Analysis. Proceedings of the First ORSA/TIMS Special Interest Conference, March 26-28, Report No. 80-103. D. B. Montgomery and D. R. Wittink, eds.</i> Boston, MA:  Marketing Science Institute, pp. 397-408."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Market Measurement and Analysis. Proceedings of the First ORSA/TIMS Special Interest Conference, March 26-28, Report No. 80-103. D. B. Montgomery and D. R. Wittink, eds."
    "keywords" => array:2 [
      0 => "Mixture models"
      1 => "panel data"
    ]
    "updatedAt" => "2021-07-13 14:31:17"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "397-408"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette étude développe un modèle stationnaire  de fréqunces d'achats de marques combinant la fréquence d'utilisation d'une catégorie de produits et le choix de marques.   L'auteur utilise le modèle pour évaluer l'impact d'actions marketing sur la pénétration cumulée des marques dans deux catégories de produits. ."
      "en" => "This study develops a stationary model of brand purchasing frequency which combines product class usage and brand choice probabilities.The author uses the model to assess the effect of marketing activities on cumulative brand penetration."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Test of a Stochastic Model of Product Usage and Brand Choice"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1980</span>"
    "keywordList" => "<a href="#">Mixture models</a>, <a href="#">panel data</a>"
    "docPreview" => "<b>Test of a Stochastic Model of Product Usage and Brand Choice</b><br><span>1980-06 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Test of a Stochastic Model of Product Usage and Brand Choice</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}