Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12289"
  #_source: array:26 [
    "id" => "12289"
    "slug" => "technical-note-why-does-the-nbd-model-work-robustness-in-representing-product-purchases-brand-purchases-and-imperfectly-recorded-purchases"
    "yearMonth" => "1985-08"
    "year" => "1985"
    "title" => "Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases"
    "description" => "SCHMITTLEIN, D.C., BEMMAOR, A.C. et MORRISON, D.G. (1985). Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases. <i>Marketing Science</i>, 4(3), pp. 255-266."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "SCHMITTLEIN D.C."
      ]
      2 => array:1 [
        "name" => "MORRISON Donald G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:4 [
      0 => "Product Purchases"
      1 => "Brand Choice"
      2 => "Conditional Expectations"
      3 => "NBD Model"
    ]
    "updatedAt" => "2021-07-13 14:32:03"
    "publicationUrl" => "https://pubsonline.informs.org/doi/10.1287/mksc.4.3.255"
    "publicationInfo" => array:3 [
      "pages" => "255-266"
      "volume" => "4"
      "number" => "3"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les auteurs développent les valeurs espérées conditionnelles du  nombre d'achats de la catégorie de produits et de la marque pour le modèle combinant la loi beta-binomiale et la loi binomiale négative. Ils analysent le cas particulier où ces valeurs espérées sont linéaires."
      "en" => "The authors derive the conditional expectations for future purchases as given by  the Beta Binomial/Negative Binomial distribution. They analyze the special case when these conditional expectations are linear."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, SCHMITTLEIN D.C., MORRISON Donald G."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., SCHMITTLEIN D.C., MORRISON Donald G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1985</span>"
    "keywordList" => "<a href="#">Product Purchases</a>, <a href="#">Brand Choice</a>, <a href="#">Conditional Expectations</a>, <a href="#">NBD Model</a>"
    "docPreview" => "<b>Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases</b><br><span>1985-08 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://pubsonline.informs.org/doi/10.1287/mksc.4.3.255" target="_blank">Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}