Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "8407"
  #_source: array:26 [
    "id" => "8407"
    "slug" => "strategic-orientation-of-the-firm-and-new-product-performance-revised-version-of-dr-95025"
    "yearMonth" => "1996-01"
    "year" => "1996"
    "title" => "Strategic Orientation of the Firm and New Product Performance (Revised Version of DR 95025)"
    "description" => "GATIGNON, H. et XUEREB, J.M. (1996). <i>Strategic Orientation of the Firm and New Product Performance (Revised Version of DR 95025)</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      1 => array:1 [
        "name" => "GATIGNON H."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche définit 3 orientations stratégiques différentes pour l'entreprise, une orientation technologique, une orientation concurrents et une orientation consommateurs, puis compare ces 3 orientations avec la performance commerciale des produits nouveaux lancés sur le marché."
      "en" => "This research seeks to understand which of the three different strategic orientations of the firm (customer, competitive and technological orientations) is more appropriate, when and why, in the context of developing product innovations."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Strategic Orientation of the Firm and New Product Performance (Revised Version of DR 95025)"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, GATIGNON H."
    "docDescription" => "<span class="document-property-authors">XUEREB Jean-Marc, GATIGNON H.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1996</span>"
    "keywordList" => ""
    "docPreview" => "<b>Strategic Orientation of the Firm and New Product Performance (Revised Version of DR 95025)</b><br><span>1996-01 | Documents de travail </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Strategic Orientation of the Firm and New Product Performance (Revised Version of DR 95025)</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}