Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "7174"
  #_source: array:25 [
    "id" => "7174"
    "slug" => "stochastic-choice-and-brand-structure"
    "yearMonth" => "1988-12"
    "year" => "1988"
    "title" => "Stochastic Choice and Brand Structure"
    "description" => "BEMMAOR, A.C., LEHMANN, D.R. et REIBSTEIN, D.J. (1988). Stochastic Choice and Brand Structure. Dans: Conference Honoring Professor Frank M. Bass, University of Texas at Dallas, December 10,"
    "authors" => array:3 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "LEHMANN D.R."
      ]
      2 => array:1 [
        "name" => "REIBSTEIN D.J."
      ]
    ]
    "ouvrage" => "Conference Honoring Professor Frank M. Bass, University of Texas at Dallas, December 10,"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2023-12-09T11:22:13.000Z"
    "docTitle" => "Stochastic Choice and Brand Structure"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, LEHMANN D.R., REIBSTEIN D.J."
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., LEHMANN D.R., REIBSTEIN D.J.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1988</span>"
    "keywordList" => ""
    "docPreview" => "<b>Stochastic Choice and Brand Structure</b><br><span>1988-12 | Communications dans une conférence </span>"
    "docType" => "research"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.017484
  +"parent": null
}