Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "7161"
  #_source: array:26 [
    "id" => "7161"
    "slug" => "sponsorship-impact-on-consumer-memory-study-of-the-effectiveness-of-filed-and-television-sponsorship"
    "yearMonth" => "1997-06"
    "year" => "1997"
    "title" => "Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship."
    "description" => "LARDINOIT, T. et DERBAIX, C. (1997). Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
      1 => array:1 [
        "name" => "DERBAIX C."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche est centrée sur l'efficacité mémorielle du parrainage terrain, du parrainage TV et, de leur combinaison. Les deux premières modalités engendrent des effets hautement significatifs mais aucune interaction n'apparaît."
      "en" => "The research is  focused on the memory impact of different types of sponsorship on television viewers. Three types of sports sponsorship are indeed studied : Television sponsorship, field sponsorship and their combination."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-03T16:21:42.000Z"
    "docTitle" => "Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship."
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>, DERBAIX C."
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry, DERBAIX C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship.</b><br><span>1997-06 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Sponsorship Impact on Consumer Memory : Study of the effectiveness of Filed and Television Sponsorship.</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.758475
  +"parent": null
}