Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12432"
  #_source: array:26 [
    "id" => "12432"
    "slug" => "reward-choices-in-multi-level-loyalty-programs"
    "yearMonth" => "2020-10"
    "year" => "2020"
    "title" => "Reward Choices in Multi-Level Loyalty Programs"
    "description" => "SAYMAN, S. et ÖNCÜLER, A. (2020). Reward Choices in Multi-Level Loyalty Programs. Dans: <i>Association for Consumer Research</i>. Paris:  Advances in Consumer Research, pp. 112-114."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "ÖNCÜLER Ayse"
        "bid" => "B00183494"
        "slug" => "onculer-ayse"
      ]
      1 => array:1 [
        "name" => "SAYMAN Serdar"
      ]
    ]
    "ouvrage" => "Association for Consumer Research"
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => "https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf"
    "publicationInfo" => array:3 [
      "pages" => "112-114"
      "volume" => "48"
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The current paper focuses on customers’ reward choice in multi-level programs and examines the role of purchase rate in their choice."
      "en" => "The current paper focuses on customers’ reward choice in multi-level programs and examines the role of purchase rate in their choice."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-23T09:21:42.000Z"
    "docTitle" => "Reward Choices in Multi-Level Loyalty Programs"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/onculer-ayse">ÖNCÜLER Ayse</a>, SAYMAN Serdar"
    "docDescription" => "<span class="document-property-authors">ÖNCÜLER Ayse, SAYMAN Serdar</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span>"
    "keywordList" => ""
    "docPreview" => "<b>Reward Choices in Multi-Level Loyalty Programs</b><br><span>2020-10 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.acrwebsite.org/assets/PDFs/Proceedings/vol48.pdf" target="_blank">Reward Choices in Multi-Level Loyalty Programs</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.836839
  +"parent": null
}