Essec\Faculty\Model\Contribution {#2233
#_index: "academ_contributions"
#_id: "2395"
#_source: array:26 [
"id" => "2395"
"slug" => "refund-depth-effects-on-the-impact-of-price-beating-guarantees"
"yearMonth" => "2012-05"
"year" => "2012"
"title" => "Refund Depth Effects on the Impact of Price-Beating Guarantees"
"description" => "DESMET, P., LE NAGARD, E. et ESPOSITO VINZI, V. (2012). Refund Depth Effects on the Impact of Price-Beating Guarantees. <i>Journal of Business Research</i>, 65(5), pp. 603-608."
"authors" => array:3 [
0 => array:3 [
"name" => "DESMET Pierre"
"bid" => "B00000155"
"slug" => "desmet-pierre"
]
1 => array:3 [
"name" => "LE NAGARD Emmanuelle"
"bid" => "B00000304"
"slug" => "le-nagard-emmanuelle"
]
2 => array:3 [
"name" => "ESPOSITO VINZI Vincenzo"
"bid" => "B00067049"
"slug" => "esposito-vinzi-vincenzo"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Price-matching guarantees"
1 => "Price image"
2 => "Retailing"
3 => "Price-beating guarantees"
4 => "Retail pricing"
]
"updatedAt" => "2021-02-02 16:16:18"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2011.02.034"
"publicationInfo" => array:3 [
"pages" => "603-608"
"volume" => "65"
"number" => "5"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Refund depth may influence the effectiveness of a price guarantee when a store offers to reimburse customers more than the price difference. Using an experimental study that features real stores with high credibility, this article shows that a simple price-matching guarantee has no effect on either the perceived value of an offer or intentions to visit the store. Low and high penalty levels have smaller effects than intermediate penalties, but the believability of price guarantee offers that contain a penalty remain constant; this finding may reflect a general distrust of additional penalties."
"en" => "Refund depth may influence the effectiveness of a price guarantee when a store offers to reimburse customers more than the price difference. Using an experimental study that features real stores with high credibility, this article shows that a simple price-matching guarantee has no effect on either the perceived value of an offer or intentions to visit the store. Low and high penalty levels have smaller effects than intermediate penalties, but the believability of price guarantee offers that contain a penalty remain constant; this finding may reflect a general distrust of additional penalties."
]
"authors_fields" => array:2 [
"fr" => "Systèmes d'Information, Data Analytics et Opérations"
"en" => "Information Systems, Data Analytics and Operations"
]
"indexedAt" => "2024-12-03T16:21:42.000Z"
"docTitle" => "Refund Depth Effects on the Impact of Price-Beating Guarantees"
"docSurtitle" => "Articles"
"authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, <a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, <a href="/cv/esposito-vinzi-vincenzo">ESPOSITO VINZI Vincenzo</a>"
"docDescription" => "<span class="document-property-authors">DESMET Pierre, LE NAGARD Emmanuelle, ESPOSITO VINZI Vincenzo</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">2012</span>"
"keywordList" => "<a href="#">Price-matching guarantees</a>, <a href="#">Price image</a>, <a href="#">Retailing</a>, <a href="#">Price-beating guarantees</a>, <a href="#">Retail pricing</a>"
"docPreview" => "<b>Refund Depth Effects on the Impact of Price-Beating Guarantees</b><br><span>2012-05 | Articles </span>"
"docType" => "research"
"publicationLink" => "<a href="https://doi.org/10.1016/j.jbusres.2011.02.034" target="_blank">Refund Depth Effects on the Impact of Price-Beating Guarantees</a>"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 8.687442
+"parent": null
}
