Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4115"
  #_source: array:26 [
    "id" => "4115"
    "slug" => "quest-ce-que-le-marketing"
    "yearMonth" => "1997-01"
    "year" => "1997"
    "title" => "Qu'est-ce que le marketing ?"
    "description" => "PRAS, B. (1997). Qu'est-ce que le marketing ? Dans: <i>Encyclopédie de Gestion</i>. 1st ed. Economica, pp. 2253-2780."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
    ]
    "ouvrage" => "Encyclopédie de Gestion"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "2253-2780"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article examine le concept de marketing pour se pencher ensuite sur l'évolution des dimensions qui le constituent : consommateur, information, concurrence, temps et organisation, etc."
      "en" => "This article examines the marketing concept and analyzes the evolution of the main marketing dimensions : consumer, information, competition, time and organization, etc."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-26T19:21:52.000Z"
    "docTitle" => "Qu'est-ce que le marketing ?"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>"
    "docDescription" => "<span class="document-property-authors">PRAS Bernard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Qu'est-ce que le marketing ?</b><br><span>1997-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Qu'est-ce que le marketing ?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.112359
  +"parent": null
}