Essec\Faculty\Model\Contribution {#2205
  #_index: "academ_contributions"
  #_id: "4100"
  #_source: array:26 [
    "id" => "4100"
    "slug" => "promotion-des-ventes"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "Promotion des ventes"
    "description" => "DESMET, P. (1999). Promotion des ventes. Dans: <i>Encyclopédie de la Gestion et du Management - E.G.M.</i> 1st ed. Dalloz, pp. 1284-1286."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => "Encyclopédie de la Gestion et du Management - E.G.M."
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "1284-1286"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La promotion des ventes regroupe l'ensemble des actions marketing, ponctuelles et ciblées, visant à la création ou à la modification de comportements. Les différentes techniques et les caractéristiques des médias utilisés sont ensuite détaillées."
      "en" => "Sales promotion is defined as a set of marketing actions, one-shot and targeted, aiming at behaviour creation or modification. Then, classes of techniques and media characteristics are presented."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T09:22:06.000Z"
    "docTitle" => "Promotion des ventes"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Promotion des ventes</b><br><span>1999-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Promotion des ventes</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.085608
  +"parent": null
}