The author develops a model that aims to extract the trial rate from the overall mean number of purchases of a new product.
BEMMAOR, A.C. (2018). Predicting Trial and Repeat Purchase of Consumer Packaged Goods from Aggregated (Grouped) Data: A Model. Dans: ESSEC/HEC/INSEAD Seminar, March 8. HEC Paris, Jouy-en-Josas.