Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "2278"
  #_source: array:26 [
    "id" => "2278"
    "slug" => "predicting-behavior-from-intention-to-buy-measures-the-parametric-case"
    "yearMonth" => "1995-05"
    "year" => "1995"
    "title" => "Predicting Behavior from Intention-to-buy Measures: The Parametric Case"
    "description" => "BEMMAOR, A.C. (1995). Predicting Behavior from Intention-to-buy Measures: The Parametric Case. <i>Journal of Marketing Research</i>, 32(2), pp. 176-191."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:3 [
      0 => "Conditional expectation"
      1 => "Beta binomial distribution"
      2 => "Latent purchase intent"
    ]
    "updatedAt" => "2021-04-16 09:48:22"
    "publicationUrl" => "https://doi.org/10.2307/3152046"
    "publicationInfo" => array:3 [
      "pages" => "176-191"
      "volume" => "32"
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette étude développe un modèle qui convertit les intentions d'achats en probabilités d'achats. Elle établit une borne supérieure et une borne inférieure à la proportion d'acheteurs à partir des données d'intentions d'achat et montre la compatibilité de ces bornes avec les comportements effectifs pour plusieurs jeux de données."
      "en" => "This study develops a model which converts stated buying intentions into purchase probabilities. It derives upper and lower bounds on subsequent proportions of buyers from intention data and shows the consistency of those bounds with actual proportions of buyers for several data sets."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Predicting Behavior from Intention-to-buy Measures: The Parametric Case"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => "<a href="#">Conditional expectation</a>, <a href="#">Beta binomial distribution</a>, <a href="#">Latent purchase intent</a>"
    "docPreview" => "<b>Predicting Behavior from Intention-to-buy Measures: The Parametric Case</b><br><span>1995-05 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.2307/3152046" target="_blank">Predicting Behavior from Intention-to-buy Measures: The Parametric Case</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}