Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "2245"
  #_source: array:26 [
    "id" => "2245"
    "slug" => "politiques-de-prix-sur-internet"
    "yearMonth" => "2000-08"
    "year" => "2000"
    "title" => "Politiques de prix sur Internet"
    "description" => "DESMET, P. (2000). Politiques de prix sur Internet. <i>Revue Française du Marketing</i>, pp. 49-68."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:30:47"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "49-68"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La transparence offerte par Internet sur les conditions tarifaires conduit souvent à anticiper une concurrence plus forte entre des offres plus facilement comparables et, donc, une compression des marges et une baisse des prix. Cet article a pour but d'explorer en quoi ces craintes sont justifiées, mais aussi de montrer que la politique de prix sera différemment influencée en fonction des caractéristiques du marché. Selon la combinaison d'une offre différenciée ou non et d'une demande segmentée ou non, d'autres politiques de prix (vente aux enchères, Yield management, prix à la demande) peuvent être utilisées qui, dans certains cas, permettront même au vendeur d'accroître son pouvoir de marché sur l'acheteur."
      "en" => "Internet offers real openness on pricing policy increasing the buyer's market power. Higher competition should result from an easier comparison of the offers with, as a consequence, price decrease and lower margins. This article explores the validity of such an assumption and studies major determinants as market characteristics. Depending on two factors, differentiation and segmentation degrees, other pricing policies as auctions sales, yield management or pricing on demand, can be used and they can reverse the initial proposition and lead to a higher market power for the seller on the buyer."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Politiques de prix sur Internet"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2000</span>"
    "keywordList" => ""
    "docPreview" => "<b>Politiques de prix sur Internet</b><br><span>2000-08 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Politiques de prix sur Internet</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.241645
  +"parent": null
}