Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4958"
  #_source: array:26 [
    "id" => "4958"
    "slug" => "perception-of-a-price-increase-according-to-its-expression-in-francs-or-euros"
    "yearMonth" => "1999-05"
    "year" => "1999"
    "title" => "Perception of a Price Increase According to its Expression in Francs or Euros"
    "description" => "DESMET, P. (1999). Perception of a Price Increase According to its Expression in Francs or Euros. Dans: <i>Marketing and Competition in the Information Age-28th EMAC Conference</i>. Humboldt University, Berlin."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => "Marketing and Competition in the Information Age-28th EMAC Conference"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le passage à l'Euro pourrait modifier la perception des prix par les consommateurs, dans le sens de la perception d'une différence plus faible lorsque les prix sont convertis en Euros. Pour la politique de prix, les conséquences de cet "effet d'accordéon" sont importantes notamment pour les marques de distributeurs qui doivent s'assurer un différentiel de prix par rapport aux marques nationales. Une étude expérimentale, mais exploratoire, car menée sur un échantillon de convenance, montre que l'écart perçu entre un prix de référence et un prix proposé dépend non seulement du pourcentage d'accroissement du prix mais aussi du prix initial en valeur absolue. Elle confirme aussi une perception plus faible des prix en Euros par rapport au prix en Francs, confirmant ainsi la vraisemblance d'un "effet d'accordéon" lors du passage à l'Euro."
      "en" => "Changing into the euro may modify consumers' perception of prices, in the sense of their perceiving a smaller difference when prices are converted into euros. With regard to pricing policy, the consequences of this "accordion effect" are important, notably for distributor brands, which have to ensure a price differential in relation to national brands. An experimental study, carried out in an exploratory fashion on a convenience sampling, shows that the gap perceived between the reference price and the proposed price depends not only on the percentage increase of the price but also on the initial price in terms of absolute value. It also confirms the perception of a lower price when expressed in euros as opposed to francs, thus confirming the likelihood of an accordion effect when the transition to the euro occurs."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Perception of a Price Increase According to its Expression in Francs or Euros"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Perception of a Price Increase According to its Expression in Francs or Euros</b><br><span>1999-05 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Perception of a Price Increase According to its Expression in Francs or Euros</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}