Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "6791"
  #_source: array:26 [
    "id" => "6791"
    "slug" => "one-sidedness-of-marketing-premises-the-case-of-diffusion-of-innovations"
    "yearMonth" => "1992-01"
    "year" => "1992"
    "title" => "One-sidedness of Marketing Premises: The Case of Diffusion of Innovations"
    "description" => "BEMMAOR, A.C. (1992). One-sidedness of Marketing Premises: The Case of Diffusion of Innovations. Dans: Conference on Research Traditions in Marketing, EIASM, Brussels, January 9-10."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Conference on Research Traditions in Marketing, EIASM, Brussels, January 9-10"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article montre que la diffusion des innovations s'explique par la variation des propensions à acheter entre les acheteurs plutôt que par le phénomène d'imitation entre acheteurs."
      "en" => "This paper shows that the diffusion of new durables can be explained by the variation of the propensities to buy across households instead of the contagion effect."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "One-sidedness of Marketing Premises: The Case of Diffusion of Innovations"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1992</span>"
    "keywordList" => ""
    "docPreview" => "<b>One-sidedness of Marketing Premises: The Case of Diffusion of Innovations</b><br><span>1992-01 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">One-sidedness of Marketing Premises: The Case of Diffusion of Innovations</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}