Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12085"
  #_source: array:26 [
    "id" => "12085"
    "slug" => "new-product-innovations-a-comparison-of-the-risks-and-rewards-of-offering-new-products-and-brand-extensions"
    "yearMonth" => "2004-10"
    "year" => "2004"
    "title" => "New Product Innovations: A Comparison of the Risks and Rewards of Offering New Products and Brand Extensions"
    "description" => "BLOODGOOD, J. et MCFARLAND, R. (2004). New Product Innovations: A Comparison of the Risks and Rewards of Offering New Products and Brand Extensions. <i>The Journal of Business and Entrepreneurship</i>, 16(2), pp. 23-36."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "MCFARLAND Richard"
        "bid" => "B00682077"
        "slug" => "mcfarland-richard"
      ]
      1 => array:1 [
        "name" => "BLOODGOOD James"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-01-07 17:43:36"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "23-36"
      "volume" => "16"
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-23T09:21:42.000Z"
    "docTitle" => "New Product Innovations: A Comparison of the Risks and Rewards of Offering New Products and Brand Extensions"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/mcfarland-richard">MCFARLAND Richard</a>, BLOODGOOD James"
    "docDescription" => "<span class="document-property-authors">MCFARLAND Richard, BLOODGOOD James</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2004</span>"
    "keywordList" => ""
    "docPreview" => "<b>New Product Innovations: A Comparison of the Risks and Rewards of Offering New Products and Brand Extensions</b><br><span>2004-10 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">New Product Innovations: A Comparison of the Risks and Rewards of Offering New Products and Brand Extensions</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.836839
  +"parent": null
}