Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4030"
  #_source: array:26 [
    "id" => "4030"
    "slug" => "modelling-the-diffusion-of-new-durable-goods-word-of-mouth-effect-versus-consumer-heterogeneity"
    "yearMonth" => "1994-01"
    "year" => "1994"
    "title" => "Modelling the Diffusion of New Durable Goods: Word-of-mouth Effect Versus Consumer Heterogeneity"
    "description" => "BEMMAOR, A.C. (1994). Modelling the Diffusion of New Durable Goods: Word-of-mouth Effect Versus Consumer Heterogeneity. Dans: G. Laurent, G.L. Lilien, B. Pras eds. <i>Research Traditions in Marketing</i>. 1st ed. Boston, MA: Kluwer Academic Publishers, pp. 201-229."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
    ]
    "ouvrage" => "Research Traditions in Marketing"
    "keywords" => array:5 [
      0 => "Mixture Model"
      1 => "Diffusion Model"
      2 => "Purchase Intention"
      3 => "Product Life Cycle"
      4 => "Durable Good"
    ]
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => "https://link.springer.com/chapter/10.1007/978-94-011-1402-8_6"
    "publicationInfo" => array:3 [
      "pages" => "201-229"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce chapitre montre que les modèles de Bass et de Mansfield se déduisent de combinaison de consommateurs hétérogènes dans leur prédisposition à acheter, offrant ainsi une interprétation alternative du processus de diffusion et des paramètres. Il montre en outre que la plupart des autres modèles de diffusion sont compatibles avec cette interprétation."
      "en" => "This chapter shows that the well-known Bass and Mansfield models of diffusion can be derived from the mixing of consumers with varying propensities to buy, thereby offering an alternative interpretation of the diffusion process and  of the model parameters. In addition, it shows that most other models of diffusion are consistent with this interpretation."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-03T17:21:44.000Z"
    "docTitle" => "Modelling the Diffusion of New Durable Goods: Word-of-mouth Effect Versus Consumer Heterogeneity"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1994</span>"
    "keywordList" => "<a href="#">Mixture Model</a>, <a href="#">Diffusion Model</a>, <a href="#">Purchase Intention</a>, <a href="#">Product Life Cycle</a>, <a href="#">Durable Good</a>"
    "docPreview" => "<b>Modelling the Diffusion of New Durable Goods: Word-of-mouth Effect Versus Consumer Heterogeneity</b><br><span>1994-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://link.springer.com/chapter/10.1007/978-94-011-1402-8_6" target="_blank">Modelling the Diffusion of New Durable Goods: Word-of-mouth Effect Versus Consumer Heterogeneity</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.19509
  +"parent": null
}