Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "2073"
  #_source: array:26 [
    "id" => "2073"
    "slug" => "modeling-the-impact-of-product-preannouncements-in-the-context-of-indirect-network-externalities"
    "yearMonth" => "2001-09"
    "year" => "2001"
    "title" => "Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities"
    "description" => "LE NAGARD, E. et MANCEAU, D. (2001). Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities. <i>International Journal of Research in Marketing</i>, pp. 203-219."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "MANCEAU D."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "203-219"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans beaucoup d'industries de biens durables qui sont utilisés avec des produits complémentaires, les entreprises pré-annoncent leurs nouveaux produits bien avant le lancement commercial. L'article analyse les raisons de ces préannonces en présence d'externalités de réseau indirectes. Nous développons un modèle pour analyse comment, avant le lancement, les perceptions des consommateurs et des fournisseurs de programmes influencent la pénétration du matériel après le lancement. Alors que des attentes plus positives des consommateurs conduisent toujours à une pénétration plus importante à long terme, i peut arriver que des anticipations plus fortes des fournisseurs de produits complémentaires conduisent à un taux de pénétration plus faible, si elles sont plus faibles que celles des consommateurs."
      "en" => "In many of the industries where durable products are used with complementary products, companies announce their new durable products long before their market introduction. This paper analyzes the rationale for product preannouncements in the context of indirect network externalities. We develop a model to analyze how both build consumers' and program providers' prior-to-launch perceptions affect the new hardware product's penetration. While higher consumer expectations always induce a higher penetration rate in the long run, it might occur that the higher expectations amongst the providers of complementary products lead to a lower penetration rate if such expectations remain lower that the ones that consumers have."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T10:21:50.000Z"
    "docTitle" => "Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, MANCEAU D."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, MANCEAU D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2001</span>"
    "keywordList" => ""
    "docPreview" => "<b>Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities</b><br><span>2001-09 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.064929
  +"parent": null
}