Essec\Faculty\Model\Contribution {#6196
  #_index: "academ_contributions"
  #_id: "12288"
  #_source: array:25 [
    "id" => "12288"
    "slug" => "modeling-brand-competition-with-heterogeneous-multi-brand-linear-learning-models-specifications-and-tests"
    "yearMonth" => "1990-12"
    "year" => "1990"
    "title" => "Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests"
    "description" => "BEMMAOR, A.C. et THOUVENEL, G. (1990). <i>Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests</i>. ESSEC Business School Research Center."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "THOUVENEL Guillaume"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:32:03"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Cahier de Recherche"
      "en" => "Working Papers"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2023-12-09T12:22:10.000Z"
    "docTitle" => "Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, THOUVENEL Guillaume"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., THOUVENEL Guillaume</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1990</span>"
    "keywordList" => ""
    "docPreview" => "<b>Modeling Brand Competition with Heterogeneous Multi-Brand Linear Learning Models: Specifications and Tests</b><br><span>1990-12 | Documents de travail </span>"
    "docType" => "research"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.959997
  +"parent": null
}