Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "2067"
  #_source: array:26 [
    "id" => "2067"
    "slug" => "modeles-de-diffusion-en-marketing"
    "yearMonth" => "1997-01"
    "year" => "1997"
    "title" => "Modèles de diffusion en marketing"
    "description" => "EL OUARDIGHI, F. et TAPIERO, C. (1997). Modèles de diffusion en marketing. <i>Recherche et Applications en Marketing</i>, pp. 15-40."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "EL OUARDIGHI Fouad"
        "bid" => "B00000177"
        "slug" => "el-ouardighi-fouad"
      ]
      1 => array:1 [
        "name" => "TAPIERO C."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "15-40"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans cet article, nous exposons les fondements analytiques des principaux modèles de représentation de la diffusion des innovations. Dans un second temps, nous proposons une confrontation économétrique de ces modèles à partir de données relatives à l'évolution des ventes de différents terminaux  téléphoniques.  Dans un dernier temps, nous passons en revue les conclusions fondamentales associées au problème du contrôle optimal de la diffusion des innovations."
      "en" => "This paper presents  the essential analytical models of innovation and diffusion. Subsequently econometric models and tests are proposed using data on the evolution of sales of new telephone equipments. Finally, the models considered are treated by an application of optimal techniques."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-11-21T15:21:45.000Z"
    "docTitle" => "Modèles de diffusion en marketing"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/el-ouardighi-fouad">EL OUARDIGHI Fouad</a>, TAPIERO C."
    "docDescription" => "<span class="document-property-authors">EL OUARDIGHI Fouad, TAPIERO C.</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Modèles de diffusion en marketing</b><br><span>1997-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Modèles de diffusion en marketing</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.608349
  +"parent": null
}