Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "2050"
  #_source: array:26 [
    "id" => "2050"
    "slug" => "mesurer-les-effets-promotionnels-par-lutilisation-de-la-zone-dexperimentation-scannel"
    "yearMonth" => "1991-01"
    "year" => "1991"
    "title" => "Mesurer les effets promotionnels par l'utilisation de la zone d'expérimentation Scannel"
    "description" => "DESMET, P. et LE ROY, I. (1991). Mesurer les effets promotionnels par l'utilisation de la zone d'expérimentation Scannel. <i>Recherche et Applications en Marketing</i>, pp. 27-51."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "LE ROY I."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "27-51"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Mesurer les effets promotionnels par l'utilisation de la zone d'expérimentation Scannel"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, LE ROY I."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, LE ROY I.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1991</span>"
    "keywordList" => ""
    "docPreview" => "<b>Mesurer les effets promotionnels par l'utilisation de la zone d'expérimentation Scannel</b><br><span>1991-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Mesurer les effets promotionnels par l'utilisation de la zone d'expérimentation Scannel</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.394346
  +"parent": null
}