Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3229"
  #_source: array:26 [
    "id" => "3229"
    "slug" => "mesurer-laudience-des-medias"
    "yearMonth" => "2002-01"
    "year" => "2002"
    "title" => "Mesurer l'audience des médias"
    "description" => "BRIGNIER, J.M., CHAVENON, H., DUPONT-CHESTEM, F., DUSSAIX, A.M. et HAERING, H. (2002). <i>Mesurer l'audience des médias</i>. Dunod, 336 pages."
    "authors" => array:5 [
      0 => array:3 [
        "name" => "DUSSAIX Anne-Marie"
        "bid" => "B00000172"
        "slug" => "dussaix-anne-marie"
      ]
      1 => array:1 [
        "name" => "BRIGNIER J.M."
      ]
      2 => array:1 [
        "name" => "CHAVENON H."
      ]
      3 => array:1 [
        "name" => "DUPONT-CHESTEM F."
      ]
      4 => array:1 [
        "name" => "HAERING H."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'ouvrage recense les méthodes de mesure d'audience propres à chaque média (presse, télévision, radio, cinéma, affichage, internet) dans les contextes français et européen ainsi que leurs perspectives d'évolution. Les utilisations des mesures d'audience en media-planning sont aussi développées."
      "en" => "This book presents media audience measurement research (readership, television, radio, cinema, poster advertising and internet) measurement in the French and European contexts. It also presents the use of audience research in media-planning."
    ]
    "authors_fields" => array:2 [
      "fr" => "Systèmes d'Information, Data Analytics et Opérations"
      "en" => "Information Systems, Data Analytics and Operations"
    ]
    "indexedAt" => "2024-11-18T19:21:49.000Z"
    "docTitle" => "Mesurer l'audience des médias"
    "docSurtitle" => "Livres"
    "authorNames" => "<a href="/cv/dussaix-anne-marie">DUSSAIX Anne-Marie</a>, BRIGNIER J.M., CHAVENON H., DUPONT-CHESTEM F., HAERING H."
    "docDescription" => "<span class="document-property-authors">DUSSAIX Anne-Marie, BRIGNIER J.M., CHAVENON H., DUPONT-CHESTEM F., HAERING H.</span><br><span class="document-property-authors_fields">Systèmes d'Information, Data Analytics et Opérations</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>Mesurer l'audience des médias</b><br><span>2002-01 | Livres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Mesurer l'audience des médias</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.125652
  +"parent": null
}