Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "10206"
  #_source: array:26 [
    "id" => "10206"
    "slug" => "measurement-of-return-on-marketing-investment-evolution-of-approaches-and-directions-for-future"
    "yearMonth" => "2007-12"
    "year" => "2007"
    "title" => "Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future"
    "description" => "SEGGIE, S., CAVUSGIL, E. et PHELAN, S. (2007). Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future. <i>Industrial Marketing Management</i>, 36(6), pp. 834-841."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "SEGGIE Steven"
        "bid" => "B00739424"
        "slug" => "seggie-steven"
      ]
      1 => array:1 [
        "name" => "CAVUSGIL Erin"
      ]
      2 => array:1 [
        "name" => "PHELAN Steven"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-07-13 14:31:29"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "834-841"
      "volume" => "36"
      "number" => "6"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-26T17:21:45.000Z"
    "docTitle" => "Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/seggie-steven">SEGGIE Steven</a>, CAVUSGIL Erin, PHELAN Steven"
    "docDescription" => "<span class="document-property-authors">SEGGIE Steven, CAVUSGIL Erin, PHELAN Steven</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span>"
    "keywordList" => ""
    "docPreview" => "<b>Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future</b><br><span>2007-12 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Measurement of Return on Marketing Investment: Evolution of Approaches and Directions for Future</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.324978
  +"parent": null
}