Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "2034"
  #_source: array:26 [
    "id" => "2034"
    "slug" => "marque-alimentaire-un-repere-qui-structure-les-filieres"
    "yearMonth" => "2018-04"
    "year" => "2018"
    "title" => "Marque alimentaire, un repère qui structure les filières"
    "description" => "DECLERCK, F. (2018). Marque alimentaire, un repère qui structure les filières. <i>La Revue des Marques</i>, (102), pp. 6-8."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DECLERCK Francis"
        "bid" => "B00000143"
        "slug" => "declerck-francis"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => "https://la-revue-des-marques.fr/revue-des-marques/numero-102/_pdf/06-marque-alimentaire--un-repere-qui-structure-les-filieres.pdf"
    "publicationInfo" => array:3 [
      "pages" => "6-8"
      "volume" => null
      "number" => "102"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue professionnelle"
      "en" => "Professional journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Par la valeur créée pour ses clients, une marque alimentaire peut générer une grande part de la valeur financière de l’entreprise qui la détient. Une marque alimentaire disposant d’une forte notoriété incite les acteurs de la filière à se coordonner pour gagner en compétitivité, investir et améliorer la valeur des produits. C’est un cercle vertueux."
      "en" => "By the value created for its customers, a food brand can generate a large share of the financial value of the company that holds it. A food brand with a strong reputation encourages the actors in the sector to coordinate to gain competitiveness, to invest and to improve the value of the products. It is a virtuous circle."
    ]
    "authors_fields" => array:2 [
      "fr" => "Finance"
      "en" => "Finance"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Marque alimentaire, un repère qui structure les filières"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/declerck-francis">DECLERCK Francis</a>"
    "docDescription" => "<span class="document-property-authors">DECLERCK Francis</span><br><span class="document-property-authors_fields">Finance</span> | <span class="document-property-year">2018</span>"
    "keywordList" => ""
    "docPreview" => "<b>Marque alimentaire, un repère qui structure les filières</b><br><span>2018-04 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://la-revue-des-marques.fr/revue-des-marques/numero-102/_pdf/06-marque-alimentaire--un-repere-qui-structure-les-filieres.pdf" target="_blank">Marque alimentaire, un repère qui structure les filières</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.982854
  +"parent": null
}