Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4002"
  #_source: array:26 [
    "id" => "4002"
    "slug" => "marketing-reflexions-sur-les-pratiques-et-la-recherche"
    "yearMonth" => "1995-01"
    "year" => "1995"
    "title" => "Marketing : réflexions sur les pratiques et la recherche"
    "description" => "PRAS, B. (1995). Marketing : réflexions sur les pratiques et la recherche. Dans: <i>Dauphine, 25 ans de sciences d'organisation</i>. 1st ed. Masson, pp. 199-222."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
    ]
    "ouvrage" => "Dauphine, 25 ans de sciences d'organisation"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "199-222"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article analyse les évolutions dans les pratiques et courants de recherche en marketing, ainsi que les tendances futures : comportement du consommateur, richesse des données, approche globale, marketing des services et marketing international."
      "en" => "This article analyzes the main trends and the likely future developments in marketing practices and research, consumer behavior, data collection,  service marketing and international marketing."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T17:21:46.000Z"
    "docTitle" => "Marketing : réflexions sur les pratiques et la recherche"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>"
    "docDescription" => "<span class="document-property-authors">PRAS Bernard</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Marketing : réflexions sur les pratiques et la recherche</b><br><span>1995-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing : réflexions sur les pratiques et la recherche</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.973098
  +"parent": null
}