Essec\Faculty\Model\Contribution {#2205
  #_index: "academ_contributions"
  #_id: "3219"
  #_source: array:26 [
    "id" => "3219"
    "slug" => "marketing-direct-concepts-et-methodes"
    "yearMonth" => "1995-01"
    "year" => "1995"
    "title" => "Marketing direct - Concepts et méthodes"
    "description" => "DESMET, P. (1995). <i>Marketing direct - Concepts et méthodes</i>. Nathan, 350 pages."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'ouvrage replace le marketing direct dans la stratégie marketing. Dans le cadre de la mise en oeuvre, les concepts du marketing relationnel et les outils nécessaires sont présentés et illustrés."
      "en" => "The book presents direct marketing concepts and relates them to  marketing strategy. Relationship marketing concepts and useful tools are described and illustrated to ensure a good implementation."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T10:22:06.000Z"
    "docTitle" => "Marketing direct - Concepts et méthodes"
    "docSurtitle" => "Livres"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Marketing direct - Concepts et méthodes</b><br><span>1995-01 | Livres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing direct - Concepts et méthodes</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.142728
  +"parent": null
}