Essec\Faculty\Model\Contribution {#2205
  #_index: "academ_contributions"
  #_id: "8252"
  #_source: array:26 [
    "id" => "8252"
    "slug" => "market-segmentation-research-beyond-within-and-across-group-differences"
    "yearMonth" => "2002-02"
    "year" => "2002"
    "title" => "Market Segmentation Research: Beyond Within and Across Group Differences"
    "description" => "ALLENBY, G., FENNELL, G., BEMMAOR, A.C., BHARGAVA, V., CHRISTEN, F., DAWLEY, J. ... YANG, S. (2002). <i>Market Segmentation Research: Beyond Within and Across Group Differences</i>. ESSEC Business School Research Center."
    "authors" => array:13 [
      0 => array:3 [
        "name" => "BEMMAOR Albert C."
        "bid" => "B00000029"
        "slug" => "bemmaor-albert-c"
      ]
      1 => array:1 [
        "name" => "ALLENBY G."
      ]
      2 => array:1 [
        "name" => "FENNELL G."
      ]
      3 => array:1 [
        "name" => "BHARGAVA V."
      ]
      4 => array:1 [
        "name" => "CHRISTEN Francois"
      ]
      5 => array:1 [
        "name" => "DAWLEY Jackie"
      ]
      6 => array:1 [
        "name" => "DICKSON Peter"
      ]
      7 => array:1 [
        "name" => "EDWARDS Yancy"
      ]
      8 => array:1 [
        "name" => "GARRATT Mark"
      ]
      9 => array:1 [
        "name" => "GINTER Jim"
      ]
      10 => array:1 [
        "name" => "SAWYER Alan"
      ]
      11 => array:1 [
        "name" => "STAELIN Rick"
      ]
      12 => array:1 [
        "name" => "YANG Sha"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-14 14:26:04"
    "publicationUrl" => "https://www.researchgate.net/publication/225192625_Market_Segmentation_Research_Beyond_Within_and_Across_Group_Differences"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Cahier de Recherche"
      "en" => "Working Papers"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Les études de segmentation sont à présent trop focalisées sur l'identification de segments plutôt que sur sa pertinence stratégique pour une firme. Dans cet article, on distingue une approche ex ante à l'étude de la segmentation, qui part d'une analyse des motivations qui  guident les individus dans leurs tâches et leurs intérêts au cours de leur vie, d'une approche ex post  qui est fondée sur l'analyse des réactions des individus aux produits disponibles sur le marché. On suggère que la tâche de guider les managers à "fabriquer ce que les consommateurs veulent acheter " sera davantage réussie grâce à  une meilleure compréhension des individus dans leur vie de tous les jours plutôt que grâce à une analyse détaillée de leurs préférences."
      "en" => "Market segmentation research is currently focused too narrowly on the task of segment identification as opposed to its strategic relevance within a firm..In this paper, we distinguish an ex ante approach to market segmentation research, which begins with studying the motivating conditions that lead people to the tasks and interests in their lives, from an ex post approach which begins with an individual's reaction to market place offerings. We argue that the marketing task of guiding management to 'make what people will want to buy' will be more successful in light of a deep understanding of behavior in the context of everyday life and work rather than a detailed understanding of preferences in the market place."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-04-27T23:21:48.000Z"
    "docTitle" => "Market Segmentation Research: Beyond Within and Across Group Differences"
    "docSurtitle" => "Documents de travail"
    "authorNames" => "<a href="/cv/bemmaor-albert-c">BEMMAOR Albert C.</a>, ALLENBY G., FENNELL G., BHARGAVA V., CHRISTEN Francois, DAWLEY Jackie, DICKSON Peter, EDWARDS Yancy, GARRATT Mark, GINTER Jim, SAWYER Alan, STAELIN Rick, YANG Sha"
    "docDescription" => "<span class="document-property-authors">BEMMAOR Albert C., ALLENBY G., FENNELL G., BHARGAVA V., CHRISTEN Francois, DAWLEY Jackie, DICKSON Peter, EDWARDS Yancy, GARRATT Mark, GINTER Jim, SAWYER Alan, STAELIN Rick, YANG Sha</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>Market Segmentation Research: Beyond Within and Across Group Differences</b><br><span>2002-02 | Documents de travail </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.researchgate.net/publication/225192625_Market_Segmentation_Research_Beyond_Within_and_Across_Group_Differences" target="_blank">Market Segmentation Research: Beyond Within and Across Group Differences</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.743915
  +"parent": null
}