Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3216"
  #_source: array:26 [
    "id" => "3216"
    "slug" => "market-etudes-et-recherches-en-marketing-fondements-methodes"
    "yearMonth" => "1997-12"
    "year" => "1997"
    "title" => "Market - Etudes et recherches en marketing : fondements, méthodes"
    "description" => "EVRARD, Y., PRAS, B., ROUX, E., CHOFFRAY, J.M., DUSSAIS, A.M. et CLAESSENS, M. (1997). <i>Market - Etudes et recherches en marketing : fondements, méthodes</i>. Nathan, 672 pages."
    "authors" => array:6 [
      0 => array:3 [
        "name" => "PRAS Bernard"
        "bid" => "B00000433"
        "slug" => "pras-bernard"
      ]
      1 => array:1 [
        "name" => "EVRARD Y."
      ]
      2 => array:1 [
        "name" => "ROUX E."
      ]
      3 => array:1 [
        "name" => "CHOFFRAY J.-M."
      ]
      4 => array:1 [
        "name" => "DUSSAIS A.M"
      ]
      5 => array:1 [
        "name" => "CLAESSENS M."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce livre d'études et de recherches en marketing a pour originalité de présenter tout à la fois les méthodes qualitatives et quantitatives, allant des études exploratoires aux systèmes experts, en passant par les analyses de données et la collecte d'informations. Orienté vers la prise de décision, il part des problèmes de recherche pour montrer quelles analyses et quels types de recueils de données sont pertinents pour les traiter."
      "en" => "The particularity of this book on market research is that it uses both qualitative and quantitative methods, from exploratory studies to expert systems, including data collection analysis. With the aim of facilitating decisions, it considers basic research problems, indicating which analyses and types of data are relevant for solving them."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T17:21:46.000Z"
    "docTitle" => "Market - Etudes et recherches en marketing : fondements, méthodes"
    "docSurtitle" => "Livres"
    "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>, EVRARD Y., ROUX E., CHOFFRAY J.-M., DUSSAIS A.M, CLAESSENS M."
    "docDescription" => "<span class="document-property-authors">PRAS Bernard, EVRARD Y., ROUX E., CHOFFRAY J.-M., DUSSAIS A.M, CLAESSENS M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Market - Etudes et recherches en marketing : fondements, méthodes</b><br><span>1997-12 | Livres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Market - Etudes et recherches en marketing : fondements, méthodes</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}