Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "10602"
  #_source: array:26 [
    "id" => "10602"
    "slug" => "managing-heritage-brands-a-study-of-the-sacralization-of-heritage-stores-in-the-luxury-industry"
    "yearMonth" => "2015-01"
    "year" => "2015"
    "title" => "Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry"
    "description" => "DION, D. et BORRAZ, S. (2015). Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry. <i>Journal of Retailing and Consumer Services</i>, 22, pp. 77-84."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DION Delphine"
        "bid" => "B00656347"
        "slug" => "dion-delphine"
      ]
      1 => array:1 [
        "name" => "BORRAZ Stéphane"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:5 [
      0 => "Heritage brand"
      1 => "Heritage store"
      2 => "Luxury"
      3 => "Sacralization"
      4 => "Myth;Ritual"
    ]
    "updatedAt" => "2021-07-13 14:31:39"
    "publicationUrl" => "https://www.sciencedirect.com/science/article/abs/pii/S0969698914001325"
    "publicationInfo" => array:3 [
      "pages" => "77-84"
      "volume" => "22"
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "We investigate the concept of the heritage store, that is, the locations that lies at the heart of a brand׳s identity and history. Based on store observations and interviews with managers and sales personnel in the luxury industry, we analyze the characteristics of heritage stores and their role in the management of heritage brands. We show how managers sacralize a store׳s heritage to nurture the value proposition of the brand. Our analysis yields new insights into retailing, introducing the concept of the heritage store and emphasizing its sacralizalization. We outline the implications for retail marketing in developing and maintaining the sacralization of heritage stores."
      "en" => "We investigate the concept of the heritage store, that is, the locations that lies at the heart of a brand׳s identity and history. Based on store observations and interviews with managers and sales personnel in the luxury industry, we analyze the characteristics of heritage stores and their role in the management of heritage brands. We show how managers sacralize a store׳s heritage to nurture the value proposition of the brand. Our analysis yields new insights into retailing, introducing the concept of the heritage store and emphasizing its sacralizalization. We outline the implications for retail marketing in developing and maintaining the sacralization of heritage stores."
    ]
    "authors_fields" => array:2 [
      "fr" => "Autre discipline"
      "en" => "Other Discipline"
    ]
    "indexedAt" => "2024-12-03T17:21:44.000Z"
    "docTitle" => "Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>, BORRAZ Stéphane"
    "docDescription" => "<span class="document-property-authors">DION Delphine, BORRAZ Stéphane</span><br><span class="document-property-authors_fields">Autre discipline</span> | <span class="document-property-year">2015</span>"
    "keywordList" => "<a href="#">Heritage brand</a>, <a href="#">Heritage store</a>, <a href="#">Luxury</a>, <a href="#">Sacralization</a>, <a href="#">Myth;Ritual</a>"
    "docPreview" => "<b>Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry</b><br><span>2015-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.sciencedirect.com/science/article/abs/pii/S0969698914001325" target="_blank">Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.347794
  +"parent": null
}