Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12503"
  #_source: array:26 [
    "id" => "12503"
    "slug" => "making-warnings-about-misleading-advertising-and-product-recalls-more-effective-an-implicit-attitude-perspective"
    "yearMonth" => "2018-01"
    "year" => "2018"
    "title" => "Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective"
    "description" => "MARC MAZODIER, M.M., TRENDEL, O. et VOHS, K. (2018). Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective. <i>Journal of Marketing Research</i>, 55(2), pp. 265-276."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "TRENDEL Olivier"
      ]
      2 => array:1 [
        "name" => "VOHS Kathleen"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => "https://doi.org/10.1509%2Fjmr.14.0305"
    "publicationInfo" => array:3 [
      "pages" => "265-276"
      "volume" => "55"
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The authors tested whether image-based information is more effective than text in changing implicit attitudes from positive to negative, even when both forms similarly change explicit attitudes"
      "en" => "The authors tested whether image-based information is more effective than text in changing implicit attitudes from positive to negative, even when both forms similarly change explicit attitudes"
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T09:21:53.000Z"
    "docTitle" => "Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, TRENDEL Olivier, VOHS Kathleen"
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, TRENDEL Olivier, VOHS Kathleen</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2018</span>"
    "keywordList" => ""
    "docPreview" => "<b>Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective</b><br><span>2018-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://doi.org/10.1509%2Fjmr.14.0305" target="_blank">Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.554104
  +"parent": null
}