Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "9484"
  #_source: array:26 [
    "id" => "9484"
    "slug" => "lvmh-managing-the-multi-brand-conglomerate"
    "yearMonth" => "2004"
    "year" => "2004"
    "title" => "LVMH: managing the multi-brand conglomerate"
    "description" => "SOM, A. (2004). LVMH: managing the multi-brand conglomerate. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:17 [
      0 => "Managing a global corporation"
      1 => "Decentralised organisation"
      2 => "Mergers and acquisitions (M&A)"
      3 => "Synergy"
      4 => "Organic growth"
      5 => "Competition"
      6 => "Multi-branded strategy"
      7 => "Star brands"
      8 => "Brand management"
      9 => "Portfolio management"
      10 => "International management"
      11 => "Global operations"
      12 => "Leadership"
      13 => "Bernard Arnault"
      14 => "Luxury goods"
      15 => "France"
      16 => "Strategy and General Management"
    ]
    "updatedAt" => "2021-07-13 14:31:15"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4093"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The case discusses the following critical challenges for LVMH: (1) sustaining its organic growth strategy, (2) competition strategy, (3) managing multi-brand strategy with star brands, (4) managing a decentralised conglomerate, (5) leadership and charisma of Bernard Arnault in creating, maintaining and managing a global conglomerate, and (6) people issues in the luxury industry."
      "en" => "The case discusses the following critical challenges for LVMH: (1) sustaining its organic growth strategy, (2) competition strategy, (3) managing multi-brand strategy with star brands, (4) managing a decentralised conglomerate, (5) leadership and charisma of Bernard Arnault in creating, maintaining and managing a global conglomerate, and (6) people issues in the luxury industry."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-12-30T17:21:46.000Z"
    "docTitle" => "LVMH: managing the multi-brand conglomerate"
    "docSurtitle" => "Etudes de cas déposées"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
    "docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2004</span>"
    "keywordList" => "<a href="#">Managing a global corporation</a>, <a href="#">Decentralised organisation</a>, <a href="#">Mergers and acquisitions (M&A)</a>, <a href="#">Synergy</a>, <a href="#">Organic growth</a>, <a href="#">Competition</a>, <a href="#">Multi-branded strategy</a>, <a href="#">Star brands</a>, <a href="#">Brand management</a>, <a href="#">Portfolio management</a>, <a href="#">International management</a>, <a href="#">Global operations</a>, <a href="#">Leadership</a>, <a href="#">Bernard Arnault</a>, <a href="#">Luxury goods</a>, <a href="#">France</a>, <a href="#">Strategy and General Management</a>"
    "docPreview" => "<b>LVMH: managing the multi-brand conglomerate</b><br><span>2004 | Etudes de cas déposées </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4093" target="_blank">LVMH: managing the multi-brand conglomerate</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.793125
  +"parent": null
}