Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "12514"
  #_source: array:26 [
    "id" => "12514"
    "slug" => "les-effets-de-la-revelation-du-pseudo-parrainage-sur-les-attitudes-envers-la-marque-du-pseudo-parrain"
    "yearMonth" => "2010-01"
    "year" => "2010"
    "title" => "Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain"
    "description" => "MARC MAZODIER, M.M. et QUESTER, P.G. (2010). Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain. <i>Recherche et Applications en Marketing</i>, 25(2), pp. 51-68."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "MARC MAZODIER Marc MAZODIER"
        "bid" => "B00791034"
        "slug" => "mazodier-marc"
      ]
      1 => array:1 [
        "name" => "QUESTER Pascale G."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 16:57:32"
    "publicationUrl" => "http://www.jstor.org/stable/41432264"
    "publicationInfo" => array:3 [
      "pages" => "51-68"
      "volume" => "25"
      "number" => "2"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-23T09:21:42.000Z"
    "docTitle" => "Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, QUESTER Pascale G."
    "docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, QUESTER Pascale G.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2010</span>"
    "keywordList" => ""
    "docPreview" => "<b>Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain</b><br><span>2010-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://www.jstor.org/stable/41432264" target="_blank">Les effets de la révélation du pseudo-parrainage sur les attitudes envers la marque du pseudo-parrain</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.836839
  +"parent": null
}