Chapitres
Année
2013
DION, D. (2013). Légitimité et légitimation de la marque. Dans: Management transversal de la marque. 1st ed. Paris: Dunod, pp. 31-45.
Essec\Faculty\Model\Contribution {#2233 #_index: "academ_contributions" #_id: "10501" #_source: array:26 [ "id" => "10501" "slug" => "legitimite-et-legitimation-de-la-marque" "yearMonth" => "2013-08" "year" => "2013" "title" => "Légitimité et légitimation de la marque" "description" => "DION, D. (2013). Légitimité et légitimation de la marque. Dans: <i>Management transversal de la marque</i>. 1st ed. Paris: Dunod, pp. 31-45." "authors" => array:1 [ 0 => array:3 [ "name" => "DION Delphine" "bid" => "B00656347" "slug" => "dion-delphine" ] ] "ouvrage" => "Management transversal de la marque" "keywords" => [] "updatedAt" => "2020-12-17 18:37:46" "publicationUrl" => null "publicationInfo" => array:3 [ "pages" => "31-45" "volume" => null "number" => null ] "type" => array:2 [ "fr" => "Chapitres" "en" => "Book chapters" ] "support_type" => array:2 [ "fr" => "Editeur" "en" => "Publisher" ] "countries" => array:2 [ "fr" => null "en" => null ] "abstract" => array:2 [ "fr" => null "en" => null ] "authors_fields" => array:2 [ "fr" => "Marketing" "en" => "Marketing" ] "indexedAt" => "2024-11-21T11:21:49.000Z" "docTitle" => "Légitimité et légitimation de la marque" "docSurtitle" => "Chapitres" "authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>" "docDescription" => "<span class="document-property-authors">DION Delphine</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2013</span>" "keywordList" => "" "docPreview" => "<b>Légitimité et légitimation de la marque</b><br><span>2013-08 | Chapitres </span>" "docType" => "research" "publicationLink" => "<a href="#" target="_blank">Légitimité et légitimation de la marque</a>" ] +lang: "fr" +"_type": "_doc" +"_score": 8.953466 +"parent": null }