Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3877"
  #_source: array:26 [
    "id" => "3877"
    "slug" => "le-processus-de-decision-de-lacheteur"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "Le processus de décision de l'acheteur"
    "description" => "LARDINOIT, T. (1999). Le processus de décision de l'acheteur. Dans: <i>Manuel de gestion</i>. 1st ed. Ellipses, pp. 253-272."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "LARDINOIT Thierry"
        "bid" => "B00000294"
        "slug" => "lardinoit-thierry"
      ]
    ]
    "ouvrage" => "Manuel de gestion"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "253-272"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce chapitre passe en revue les différentes étapes du processus de décision de l'acheteur. De la naissance du besoin, à l'achat, en passant par la motivation, l'implication et la mémorisation, les déterminants psychologiques du choix de consommation sont étudiés et présentés dans une perspective opérationnelle."
      "en" => "This chapter endeavours to capture the framework of consumer behaviour by introducing readers to each stage of the consumer decision process. Fundamental concepts are supported by the use of examples relating to products and services which will be familiar to readers."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Le processus de décision de l'acheteur"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/lardinoit-thierry">LARDINOIT Thierry</a>"
    "docDescription" => "<span class="document-property-authors">LARDINOIT Thierry</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Le processus de décision de l'acheteur</b><br><span>1999-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Le processus de décision de l'acheteur</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}