Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "1667"
  #_source: array:26 [
    "id" => "1667"
    "slug" => "le-lot-virtuel-une-application-dun-marketing-interactif-de-masse"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "Le Lot Virtuel : une application d'un marketing interactif de masse"
    "description" => "DESMET, P. (1999). Le Lot Virtuel : une application d'un marketing interactif de masse. <i>Décisions Marketing</i>, pp. 61-66."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "61-66"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le lot virtuel permet aux producteurs et aux distributeurs de réaliser des économies sur les coûts promotionnels. Il offre de plus de nouvelles opportunités pour un marketing interactif ciblé. Son succès dépend cependant d'abord de l'équipement des distributeurs mais aussi de la perception, de la compréhension et de la confiance accordée par les clients à cette promotion dématérialisée."
      "en" => "Virtual bundling allows cost reduction for sales promotion for both producer and retailer as it avoids costs of physical bundling (packaging). Furthermore, this technique constitutes a new opportunity to apply an interactive targeted marketing approach by relating the advantage offered to the real behaviour."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Le Lot Virtuel : une application d'un marketing interactif de masse"
    "docSurtitle" => "Articles"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>Le Lot Virtuel : une application d'un marketing interactif de masse</b><br><span>1999-01 | Articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Le Lot Virtuel : une application d'un marketing interactif de masse</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.241645
  +"parent": null
}