Documents de travail
Année
1988
BERGADAA, M. et PRAS, B. (1988). La segmentation : outils et choix stratégiques. ESSEC Business School.
Essec\Faculty\Model\Contribution {#2233 #_index: "academ_contributions" #_id: "8142" #_source: array:26 [ "id" => "8142" "slug" => "la-segmentation-outils-et-choix-strategiques" "yearMonth" => "1988-01" "year" => "1988" "title" => "La segmentation : outils et choix stratégiques" "description" => "BERGADAA, M. et PRAS, B. (1988). <i>La segmentation : outils et choix stratégiques</i>. ESSEC Business School." "authors" => array:2 [ 0 => array:3 [ "name" => "PRAS Bernard" "bid" => "B00000433" "slug" => "pras-bernard" ] 1 => array:1 [ "name" => "BERGADAA M." ] ] "ouvrage" => "" "keywords" => [] "updatedAt" => "2020-12-17 21:00:33" "publicationUrl" => null "publicationInfo" => array:3 [ "pages" => null "volume" => null "number" => null ] "type" => array:2 [ "fr" => "Documents de travail" "en" => "Working Papers" ] "support_type" => array:2 [ "fr" => "Editeur" "en" => "Publisher" ] "countries" => array:2 [ "fr" => null "en" => null ] "abstract" => array:2 [ "fr" => null "en" => null ] "authors_fields" => array:2 [ "fr" => "Marketing" "en" => "Marketing" ] "indexedAt" => "2024-11-21T17:21:46.000Z" "docTitle" => "La segmentation : outils et choix stratégiques" "docSurtitle" => "Documents de travail" "authorNames" => "<a href="/cv/pras-bernard">PRAS Bernard</a>, BERGADAA M." "docDescription" => "<span class="document-property-authors">PRAS Bernard, BERGADAA M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1988</span>" "keywordList" => "" "docPreview" => "<b>La segmentation : outils et choix stratégiques</b><br><span>1988-01 | Documents de travail </span>" "docType" => "research" "publicationLink" => "<a href="#" target="_blank">La segmentation : outils et choix stratégiques</a>" ] +lang: "fr" +"_type": "_doc" +"_score": 8.442641 +"parent": null }