Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3815"
  #_source: array:26 [
    "id" => "3815"
    "slug" => "la-planification-de-lactivite-marketing"
    "yearMonth" => "1999-01"
    "year" => "1999"
    "title" => "La planification de l'activité marketing"
    "description" => "LE NAGARD, E. et MANCEAU, D. (1999). La planification de l'activité marketing. Dans: <i>Manuel de Gestion. Tome 1</i>. 1st ed. Ellipses, pp. 325-331."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
      1 => array:1 [
        "name" => "MANCEAU D."
      ]
    ]
    "ouvrage" => "Manuel de Gestion. Tome 1"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "325-331"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Le chapitre présente les différents principes de la planification marketing et les rubriques d'un plan marketing. Un exemple concret de plan marketing est analysé."
      "en" => "The chapter presents the principles of marketing planning and the different elements of a marketing plan. A concrete example of marketing is then presented."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "La planification de l'activité marketing"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>, MANCEAU D."
    "docDescription" => "<span class="document-property-authors">LE NAGARD Emmanuelle, MANCEAU D.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1999</span>"
    "keywordList" => ""
    "docPreview" => "<b>La planification de l'activité marketing</b><br><span>1999-01 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">La planification de l'activité marketing</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}